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We are thrilled to announce a momentous occasion as Azam Marketing marks our 26th anniversary this month!

Since being founded on 4 August, 1997, Azam Marketing has been at the forefront of cutting-edge marketing strategies and engaging design solutions, delivering remarkable results for businesses and other organisations across the globe.

As we celebrate this incredible milestone, we reflect on our journey that began in the nascent days of the world wide web in the 1990s, with a vision to utilise the internet to enable our clients to communicate more effectively with new and existing customers and receive more leads and sales.

Over the years, we have witnessed the blazing evolution of the internet and the ever-changing dynamics of the industry. Our team at Azam Marketing has worked tirelessly to adapt, innovate, and stay ahead of the curve, resulting in over a quarter of a century of success stories and client satisfaction.

Over those 26 years we have served more than 1,100 clients, built 500 websites, and generated $1.5 billion worth of sales.

Here’s a short promo video we have made to mark our 26th birthday:

Our obsession to prioritise the needs of our clients means that, as with the cobbler’s shoes, our own websites get neglected. However, we’re excited to reveal that, whenever they have time away from client projects, our team is beavering away designing a brand new corporate website for Azam Marketing that embodies the essence of our expertise and creativity. The new website will be much more modern and user-friendly than our current one, and will showcase the latest work we have done for our loyal clients.

Furthermore, we’ll be unveiling a series of new developments later this year. From ground-breaking marketing strategies to new tools to grow one’s presence online, our award-winning agency is committed to pushing boundaries and setting new benchmarks in our industry.

We owe our success to our amazing clients, partners, and the dedicated professionals who have been part of journey. Your trust and support have been the pillars of our growth over the last two and a half decades, and as we embark on Chapter 27, we promise to continue exceeding expectations and delivering excellence.

The journey so far has been incredible, and the road ahead looks even more promising.

Here’s to 26 incredible years . . . and to many more to come.

Thank you for being a part of our story.

Read how we marked our special Silver Anniversary last year here in this blog.



Nadeem Azam was invited to be interviewed by GallantCEO, which profiles the world's most successful CEOs. In the exclusive interview he reveals his three favourite dinner guests

Our CEO, Nadeem Azam, was recently invited to be interviewed by GallantCEO, which profiles the world’s most successful CEOs.

As well as interviews with inspirational business leaders, the publication features news and information related to entrepreneurship and business.

Among other questions, Nadeem is asked to share his expertise on what entrepreneurs can do to boost their profits in the challenging months and years ahead.

He also reveals his favourite books and the three people, dead or alive, he’d most like to have dinner with.

Read the exclusive interview here on the GallantCEO website or scroll below for the questions and answers:

Nadeem Azam – Azam Marketing – Enabling 2000 Businesses to Acquire More Customers

Nadeem Azam has been at the cutting-edge of entrepreneurship for over forty years and generated over £1.5 billion in sales for clients during his illustrious career.

He is also an experienced writer, having had his work extensively published in local and national press in the UK as well as several magazines and academic journals. His fiction and non-fiction is studied in schools and universities in the United States, Germany and other countries.

Nadeem Azam founded Azam Marketing, the world’s first full-service pure-play internet marketing and design agency in 1997.

The company is headquartered in Bloomsbury in central London and its corporate website is at https://www.azam.net .

Nadeem was a successful computer programmer in the 1980s in his childhood. In the 1990s, alongside his entrepreneurial initiatives in the IT field, he also enjoyed an acclaimed career as a writer and sub-editor at various British newspapers, magazines and journals.

Nadeem foresaw the decline of ‘old media’ and decided to pioneer an online business. Still thriving after a quarter of a century, Azam Marketing specialises in social media, search, email, and performance marketing, as well as website design and development, digital and print design, and business consultancy services.

The multi-award-winning agency’s has a roll call of clients in 32 countries around the world. These range from corporations such as Disney, Coca-Cola, Hilton, Warner Bros., Nike, Philips, Unilever and BT, to small and medium size companies and start-up businesses.

Nadeem is often invited to be interviewed on television and radio stations around the world to share his expertise and is highly-rated public speaker. These includes the likes of the BBC, where he has been interviewed multiple times on television and radio, and Sky News.

Nadeem Azam giving a presentation at an industry conference at the Excel Centre in east London

Nadeem we are delighted to share your knowledge, experience & insights with the GallantCEO audience. Let’s begin with a little introduction: tell our audience a bit about yourself and Azam Marketing?

I started working for my father’s business when I was nine years old and have never gotten off the treadmill of entrepreneurship since then.

I have always been passionate about information technology. I would programme computer games as a teenager and had considerable success selling them. After building my experience in publishing and IT, I launched Azam Marketing, the world’s first full-service pure-play internet marketing and design agency in 1997.

Over a quarter of a century later, I am still CEO of Azam Marketing. We specialise in search, email, social media, and performance marketing, as well as website development, digital and print design, business consulting, and corporate training.

We now have clients in 32 countries around the world. Our roll of clients has ranged from corporations such as Disney, Coca-Cola, Hilton, Warner Bros., Nike, Philips, Unilever, and BT, to small and medium size companies and start-up businesses.

2021 and 2022 have been tough years for businesses around the globe. In your experience can you share how they can prosper in 2023?

The challenges of the last few years have taught me a lot about the importance of resilience, adaptability and innovation. Businesses that are able to embrace these qualities will be well-positioned to succeed in 2023 and beyond.

Here are four key lessons businesses can learn from the past few years:

(1) Be adaptable: Businesses that were able to quickly adapt to changing circumstances during the pandemic were more likely to survive. We are heading into a recessionary environment going forward and, therefore, businesses should continue to be flexible and adaptable, anticipating changes in the market and responding accordingly.

(2) Embrace digitalisation: The pandemic accelerated the shift towards digitalisation, and businesses that embraced this trend were able to continue operating and serving their customers. Azam Marketing’s most successful clients are those organisations that invest in technology and digital tools to stay competitive.

(3) Prioritise customer experience: The pandemic and then the more recent ‘cost of living crisis’ has resulted in people becoming more selective and discerning about where they spent their money. In 2023 and beyond, businesses should prioritise customer experience by offering personalised, seamless, and convenient experiences.

(4) Build resilience: The pandemic was a stark reminder of the importance of resilience in the face of unexpected challenges. Businesses should build resilience by diversifying their revenue streams, building strong partnerships and relationships, and investing in their employees’ well-being and development.

The economy has been turned on its head in the wake of the pandemic. What should businesses focus on in 2023?

In the wake of the pandemic, businesses should focus on building and structuring their operations for long-term sustainability. I believe there are three specific areas businesses should focus on in 2023 and beyond, where relevant to them:

(1) Digital transformation: The pandemic has accelerated the adoption of digital technologies and the shift to remote work. Businesses should focus on digital transformation, investing in technologies and tools that can help them streamline their operations, improve efficiency and enhance the customer experience.

(2) Supply chain management: The pandemic and the war in Ukraine have exposed vulnerabilities in global supply chains. Businesses should focus on building resilient supply chains by diversifying suppliers, reducing reliance on a single geographic region, and investing in technology and processes that can improve visibility and efficiency.

(3) Customer experience: The pandemic has fundamentally changed consumer behaviour and expectations. Businesses should focus on providing seamless and personalised customer experiences. Using data and analytics will help you better understand customer needs and preferences.

Many businesses went from working in the office to working at home. What are the pros and cons of working from home and have you any first-hand experience?

In over a quarter of a century of running Azam Marketing, we have tried different models of working, from full remote to full in-office to hybrid. We now adopt a flexible model.

The four key factors we consider are (1) the needs of our clients, (2) the needs of our staff, (3) productivity, and (4) employee well-being.

When I work from home, on the plus side I find I work more productively. I can focus on my work without as many distractions. However, running a company, I need to have very regular contact with my staff, clients, and business partners, and I don’t enjoy communicating with them only or mainly via email, telephone calls and Zoom meetings. I much prefer face-to-face contact. Therefore, personally, I am at my happiest when my colleagues and I are shooting the breeze in person!

The Azam Marketing team at a past Performance Marketing Awards ceremony at London's prestigious Park Lane. Azam have won numerous industry awards for their work.

The war between Russia and Ukraine has caused a rising effect on inflation. How can business owners combat the rise of inflation and what have you done that you can share?

Inflation is currently at or nearest its highest rate in many years in quite a few countries and it can be devastating for businesses.

Businesses need to do everything possible to tackle its persistence and maintain their margins. Some strategies they can employ include:

Negotiating prices: renegotiating and negotiating prices with suppliers or vendors of goods and services can help to mitigate the effects of inflation.

Adjust prices: businesses can adjust prices to reflect the increased cost of goods and services.

Trim the fat: ruthlessly reduce unnecessary expenditure. My company has helped our clients to slash their outgoings on things like Content Management Systems, Email Service Providers, telecommunications, advertising spend, etc. We have, for instance, procured similar tools and technologies to what they were previously using for them at much reduced costs. Or we have used our expertise to optimise their marketing campaigns to generate superior Return on Investments. We have saved some of our clients hundreds or thousands of pounds a month!

In the last five years, we have seen the rise of Cryptocurrency, Blockchain, NFTs, digital marketing and many more developments. What do you think will impact the world most in regard to online selling?

One of the biggest impacts on online selling in the coming years is likely to be the continued growth and adoption of blockchain technology and cryptocurrencies.

Blockchain technology enables secure and transparent transactions, making it an ideal solution for e-commerce platforms and online marketplaces. Cryptocurrencies such as Ethereum provide an alternative payment method that offers fast and low-cost transactions without the need for intermediaries such as banks or payment processors.

Another trend that is likely to have a significant impact on online selling is the continued rise of social media commerce and social commerce platforms. For Azam Marketing’s clients, social media platforms such as TikTok, Instagram, and Facebook are growing in importance by the month, leading to ever-increasing sales.

In China, gargantuan volumes of sales occur within social media and communications apps, also known as ‘Super Apps’, such as WeChat. The ratio of eyeballs to sales in the equivalent apps in Europe and North America is considerably less – for instance, there are comparatively minuscule ratios of sales happening in WhatsApp – and therefore I see this as a huge avenue for growth in many parts of the world.

Nadeem Azam passionately believes that the purpose of an entrepreneur is to give back to society and help make the world a better place

If you could have dinner with three people, dead or alive who would it be and why?

A tough question to only pick three!

I would choose these three figures from history:

Sun Tzu – the ancient Chinese military general and strategist. He is best known as the author of ‘The Art of War’, a treatise on military strategy, which is still studied in military academies around the world. I was intrigued by his book and would find it fascinating to have a conversation with this master tactician.

Alexander the Great – this Macedonian needs no introduction and was another formidable military strategist of course. I don’t think he’d enjoy his meal as I’d be firing questions at him to try to get an understanding of what made him the mind-blowing force he was.

Jesus (p) – talking of incredible figures, despite all the millions of words that have been written about him, we know relatively about Jesus. For instance, the Gospels don’t tell us much about his childhood. I’d give my right arm to know what made him the extraordinary being he was, what actually happened in his life, and the reality of the last few days of his tenure in this world.

Reading is still one of the most popular ways to learn anything. What is your most recommended book(s) by who and what did you learn from them?

David Allen’s Getting Things Done has spawned a whole industry within the field of productivity. The seminal guide has transformed the way I work. It has taught me to be much more effective and productive and to do my tasks while feeling less overwhelmed.

Viktor Frankl’s Man’s Search for Meaning is another of my favourite books. Frankl was a prominent Viennese psychiatrist but was interred in Auschwitz and other Nazi concentration camps. It is a remarkable tribute to hope and offers us an avenue to finding greater meaning and purpose in our own lives.

What is your purpose for getting out of bed each day and what do you aim to achieve in the future?

Our time on this earth is limited. Therefore, we need to make each and every day count. My raison d’etre is to play whatever part I can in making this world a better place and a key ingredient of that is enthusiastically supporting my fellow human beings along their journeys in life.

On a professional level, I try to do everything I possibly can to enable my colleagues and clients to prosper. For instance, I make sure that Azam Marketing spends a significant amount of resources on teaching our staff skills they would like to learn. I get tremendous satisfaction when I see clients and colleagues succeed in their goals, whatever they may be.

Outside of the world of work, I spend as much time as I possibly can trying to help others. By way of example, I look after three elderly people who are aged between 75 and 90 who live by themselves and don’t have anyone else to support them.

I fall short of what I would like to be able to do for others, but my biggest source of joy is putting a smile on other people’s faces. For instance, people joke that I am the biggest giver of gifts and cards on the planet (I don’t think I am!). Indeed, a few of my friends have banned me from giving them gifts and cards, saying I should instead focus on getting things for myself. However, my philosophy is to prioritise serving and spending on others.

In terms of the future, I have hugely ambitious plans for Azam Marketing. We have been beavering away behind the scenes for the last two years on creating some pretty clever tools and technologies. For instance, one of them will enable us to drive more sales, at a lower ROI, for our clients through targeted organic and paid social media campaigns. I am excited about launching these technologies later this year.

Our strapline at Azam Marketing since day one has been “Simply Results” and delivering superlative results is our obsession. I am looking forward to continuing to delight our clients by exceeding their exceptions and producing astounding results for them as we are renowned for.”

Watch insightful and educational recent podcast interviews with Nadeem Azam by following the links below:

The Ultimate Guide to Business Success – An Exclusive Video Masterclass

How to Become Financially Independent and Retire Early





After a fairly subdued couple of years as a result of Brexit and Covid, we were pleased to bounce back in style in 2022.

Last year Azam Marketing were thrilled to celebrate our Silver Anniversary. On our 20th anniversary, we had donated GBP £20,000 (USD $23,961 or EUR €22,694 at the time of writing) to twenty charities and we decided to replicate the gesture by donating £25,000 ($29,949 or €28,361) to twenty-five charities this time round.

We gained extensive media coverage for our milestone Silver Anniversary. This includes Yahoo! Finance and several other well-known news outlets.

Press here to see Yahoo! Finance's coverage of our Silver Anniversary and the charity donation we made

Once clients experience the 24/7/365 stress-free V.I.P. service we always provide them, they choose to continue using our services for years and, in some cases, decades. We were humbled to receive these congratulatory messages on our anniversary from three of our loyal clients of 10+ years.

As part of the celebrations, we surprised all our staff and clients, plus friends and family members, to luxury hampers sent. Each was customised to the recipient’s dietary preferences and sent with a personalised letter and gift card. Here’s a video showing some of the gifts:

Like the cobblers shoes, we have been so busy over the years servicing our clients – our client work always, always takes a priority – that our own websites are beginning to look decidedly dated. Therefore, we have started a process of updating them one by one.

Last year, for instance, after extensive work we launched a brand new version of our popular UK consumer rewards website which has been running since 2003, FreeCashback.co.uk.

Continuing this initiative, in 2023 we will be launching brand new, much-better-looking versions of our corporate website and this blog.

This January our staff are being kept busy working on projects for both existing and new clients, and we have set-up a pipeline of ambitious plans for this year. To keep abreast with what’s going on, follow us on Facebook (8,103 followers), X (4,898), Instagram (1,604) and LinkedIn (2,154) where our loyal supporters also enjoy exclusive free growth hacks and insights based on our unparalleled expertise to enable them to prosper in their professional and personal lives.

Wishing you success and prosperity in the year ahead. Let’s make 2023 a smashing year for you and us!



Merry Christmas from Azam Marketing

As yuletide fast approaches, we would like to thank all of our clients, colleagues and friends for their continued support this year and send you our very best wishes for Christmas.

Remember, we are available 24 hours a day, 7 days a week, 365 days a year for our clients and therefore will have staff available to deal with your queries and motor ahead with your projects throughout the festive period.

Unlike the majority of other organisations in this day and age, you do have to tear your hair out trying to get hold of someone. It’s one of the reasons why businesses of all sizes prefer to outsource their work to Azam Marketing over every other agency.

The team at Azam Marketing wish you a holly jolly Christmas!

Merry Christmas from Azam Marketing. We are THE outsourced designed marketing agency to represent your company or need help in developing and delivering your growth strategy for the year ahead and beyond!


Queen Elizabeth II: A Message of Condolence

We are deeply saddened at the passing of Her Majesty Queen Elizabeth II.

Azam Marketing join with the rest of the nation in mourning the loss of our monarch who served us all with such grace, dignity, warmth and kindness.

During her 70-year reign, Queen Elizabeth II was a steadfast figure in periods of significant change in people’s lives and in world affairs. She lived a life of dedication and service that exemplified the values she stood for.

We join people in the United Kingdom, the 56 nations of the Commonwealth and the international community in mourning this enormous loss.

The Queen’s legacy will continue to live on in her good works.



As with any design agency worth its salt, at Azam we like to prepare our creative well in advance of when it’ll be needed; it’s not unusual for us to be designing graphics and landing pages for a client’s Christmas campaign in February and their Valentine’s campaign in December.

It doesn’t always work out like that, due to external parties – clients and partner agencies – not always being prepared to have designs done and dusted in good time for when they may need to be passed onto the respective marketers to make use of the materials.

It’s often been the case our designers have, for instance, received specifications for an email broadcast from a client on a Friday at 4:55pm and therefore for them to have to frantically work over the weekend to ensure it is ready to be deployed to hundreds of thousands of people on the Monday morning.

When we are not having to wait upon others to design creative, we like to think we’re usually pretty well prepared at Azam. For instance, here is a video we completed in March 2021 for, believe it or not… Christmas… 2025!:

Aware our milestone 25th anniversary was going to take place this August, our graphic designers and video editors started working on the overarching theme for the creative to celebrate the occasion back in April. Whenever they had spare time away from assignments for clients (since day one, our client work has always, always taken priority), they would brainstorm and iterate different themes and concepts.

In terms of the colour palette for the 25th anniversary creative, they decided it would be in harmony with the guidelines for Azam Marketing’s brand. The colours used in creative would be dark blue, light blue, white and a dark lime green, the same four that are in our logo and all websites we use for our business, such as this blog and our corporate website.

After brainstorming what must have been a hundred and one different blueprints, they decided the theme of the anniversary creative would be ‘Space and Celebration’. Space because (a) in the same way that the next frontier for humankind is exploring the stars, Azam Marketing has been at the cutting edge of its field as a digital agency founded in 1997 and still leading the way, and (b) astronomy and space exploration have always been associated with information technology. Celebration, of course, because a 25th anniversary for any business is something to commemorate and also the stars typically used in celebratory designs juxtapose with the space theme.

Here is a couple of initial designs for our company’s profile image on social media:

We decided having our URL “WWW.AZAM.NET” on the creative, as great as it would be to remind potential new clients of our website address, would be too salesy, so scrapped that idea. Furthermore, we decided to brand it our “silver” rather than “25th” anniversary.

We finally settled on the following design:

In terms of the background cover image to use on our social media presence, after trying several different designs, our creative team settled on the following. The icons at the bottom-right and bottom-left focus on our areas of expertise, so they depict a shopping trolley, a loudspeaker, a mobile phone, clouds, a camera and a computer mouse etc. (click/press on any of the creative to see it in full size):

To say these cover images are a headache to get right is an understatement. Frustratingly, each and every social platform has their own preferred dimensions for them, the images looking quite differently on desktop and mobile devices, and, to complicate matters further, personal and company pages on the same platform such as LinkedIn and Facebook show the images quite differently. For that reason, we actually ended up with eight different variations of these ‘wallpaper’ images to use in different places.

See how the final cover and profile images appear on our LinkedIn and Facebook pages below:

We had also planned to send luxury hampers and gift boxes to all our clients and colleagues. These would include personalised letters. Therefore, our design bods also created the following Microsoft Word template. As you may see, it features the skyline of where we were founded in the 1990s and our headquarters are still based, London:

Moving from static to animated creative to mark the anniversary, our designers wanted the videos in two sizes: square shape to employ on social media and vertical that would be more suited to Youtube, this blog and elsewhere.

In terms of the former, here was an early version. We were not so keen on it. We liked the idea of the number ’25’ bouncing onto the screen and the playful music, but the rest of the video lacked creativity:

After a fair few days of our video editors setting their eyes on fire while working their magic in Adobe Premiere Pro, they completed the mission. The following became our official social media promo video. We used the animation to announce our anniversary on Instagram, Facebook, LinkedIn, TikTok and Twitter:

Our creative team also decided to conjure up longer, vertical videos, which would provide an insight into our journey since 1997. As it was our 25th anniversary, we decided to use 25 video clips and photographs in a showreel format.

It took weeks of painstaking work to find the images and video clips in our archives and then have our Post-Production Designer stitch them together.

Here is the first completed video:

Here you may enjoy our stirring, longer movie, which we have entitled “Dot-Com Bust and Boom 1997-2022”:

All in all the static and animated creative suite have taken hundreds of hours of work over the last few months, with invaluable input from the entire Azam Marketing team. Our design gurus have excelled themselves and we are proud of their finished work.

The feedback we have received has been rapturous, with people using words like “stylish” and “pulsating” to describe the creative and one industry figure describing the last showreel video above as follows: “this video walk-through of Azam’s 25 years is, without a shadow of doubt, the best anniversary video I’ve seen for any marketing agency. A slam dunk!”

See our latest videos here on YouTube.

Contact us if you’d like our talented web, graphic and video designers to get their teeth into your projects. Ring us any time on +44 (0) 20 33 55 4334 , Skype AzamMkt, or email [email protected].

Go here to read Ather Mehdi, Director of Design and Development at Azam Marketing, explain the processes involved in building a major website in a trilogy of articles.

Go here to read congratulatory messages from three of our clients of over ten years on our silver anniversary.

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