Both brands have the widest offer of sports categories anywhere on the web together with the biggest and deepest ranges within each category. They sell in in over 25 different sports and activity categories with each one having a huge range of equipment and apparel, for example, they offer over 300 tennis rackets, 600 running shoes and 250 hockey sticks!
Prices tend to be on average 10% – 20% cheaper than those on the high street and with an average basket value of approximately £80, this certainly makes for a very attractive affiliate program to work on. In addition to this, the fact Millet Sports and ActivInstinct have so many categories means they can cross sell better and because of their size they are more likely to have exclusive deals on a range of stock, such as the Triathlon clothing range they offered during the summer.
Their key categories are Running, Tennis, Squash, Badminton, Triathlon, Hockey, Cricket, Rugby, Fitness equipment and machines, Table Tennis and Physiological footwear such as MBT, Skechers Shape Ups and Reebok Easytone.
Millet Sports’ focus on traditional sports such as racket sports, cricket, hockey and rugby whereas ActivInstinct tends to focus more on physiolocical footwear, Triathlon and fitness in general.
Affiliate Program Offerings
The ActivInstinct affiliate program is available on Affiliate Window and offers an increased 7% flat rate in commission from 1st November 2010 onwards (increased from 5%) on a 999 day cookie period (increased from 30 days), making it one of the most competitive sports store affiliate programs in the UK.
The Millet Sports is available on two networks, Affiliate Future and Paid on Results. This program also offers an increased commission rate of 7% (up from 6% base rate) and the cookie period has also been increased from 30 to 999 days.
Christmas 2010 Competition !!
On top of getting more commission on all programs, ActivInstinct and Millet Sports have also very kindly offered two fantastic signed prizes for affiliates to win in the run up to Christmas!
1st Prize: Tennis racket signed by Andy Murray
2nd Prize: Signed Barbarians Rugby shirt
Criteria for entry:
Every 5 sales generated by an affiliate gives you one entry to a prize draw. Entries to be counted per program, per network. Winners drawn by 5th January 2011.
1st November to 31st December 2010
Update! Competition extended until 31st January 2011 !
Update! Winners drawn on 2nd February 2011 – Quidco win the signed Andy Murray racket and Ray at Befuddle wins he signed Barbarians shirt – well done to the winners and thanks to all those who entered!
With a range of Christmas creative coming soon, ActivInstinct and Millet Sports are a sure bet for finding the perfect Christmas gift this year!
The ActivInctinct and Millet Sports affiliate programs are managed by Pam Sagoo. If you have any feedback or queries regarding the campaign, or would like to discuss some ideas for your website please email pam [at] azam.net