I’m delighted to report that Azam Marketing has passed another significant milestone for one of our clients, V A C Media, having recently helped them to win their 100th white label cashback partner, Newsquest.

We’ve worked with V A C Media since 2006 and are proud to have played an integral part in their meteoric rise to the very top of the digital marketing industry, winning an impressive portfolio of high profile clients for them.

Partners recruited to date include The Daily Mail and General Trust, Admiral Group, the Daily Star, and nine out of ten of the UK’s largest prepaid card companies including Payzone, IDT Prime Card and Bread Card.

The landmark 100th contract for Newsquest, who own 217 publications and boast a weekly readership of 13 million, demonstrates our client’s increasing dominance within the cashback sector, with other companies having won less than six white label partners in the same period of time.

Speaking about our agency’s achievements, CEO of V A C Media, Dr Senthil Kumar, says: “Azam Marketing has been pivotal to V A C Media dominating the market for white-label cashback services in the UK. Azam’s Business Development team has shown tremendous ability and drive in being able to recruit dozens and dozens of major partners for us. They have worked assiduously to help us become a market leader.”

V A C Media’s reputation within the cashback sector was further strengthened in June with a win in the Commercial Partnership category of the prestigious Association of Online Publishers Awards for their partnership with the Trinity Mirror on Mirrorcashback.com; see photos from the event here.

We’re delighted to be working with V A C Media’s hard-working staff, and congratulate them on their continued success in the cashback arena. No time to rest on our laurels however – our sights are already set on reaching the next milestone and signing up the 200th white label partner!

Email us at results [at] azam.net or call +44 (0) 20 7436 4496 if you’d like to make use of Azam’s Marketing’s outsourced Business Development services.

Further information about owning your own cashback site can be found here:
white-label cashback website proposition.

Azam Marketing are delighted to announce our affiliate management, design, public relations and business development client V A C Media has taken top honours at this year’s prestigious Association of Online Publishers (AOP) Awards.

At the glitzy red carpet event held in central London on 2nd June, V A C Media and Trinity Mirror Group overcame stiff competition in their category from the likes of the Guardian, Channel 4, Renault and Jack Daniels to win the Commercial Partnership award for MirrorCashback.com, the highly successful cashback site launched in November 2008 which Azam Marketing has been heavily involved with.

The Azam Marketing and V A C Media teams were attending the A4U Awards for the affiliate marketing industry on the same night, for which they were also shortlisted, and the AOP Prize was collected by Paul Hood, Head of Digital at Mirror Group Newspapers (pictured above).

“By partnering with V A C Media, Trinity Mirror was able to move quickly and launch a differentiated, stand-out product, owning the cashback concept in the eyes of its readers and users,” the AOP stated. “Through strong editorial support and sustained in-paper and online promotion, the partnership has brought cashback to the mainstream, a valuable, timely service which in turn strengthens the Mirror’s ‘Peoples’ Champion’ credentials.”

The judges’ commented: “In exploring new commercial activities, this partnership provided a fundamental understanding of the consumer and the potential for longevity.”

Azam Marketing offers our congratulations to everyone who has worked on the Mirror Cashback project and wish both the V A C Media and Trinity Mirror teams ongoing success with the website.

To read more about the AOP Awards and see a full list of the winners, please click here. Read press release here.

Related news: Azam Marketing announce the launch of MirrorCashback.com.

Yagmur Güven, Azam Marketing’s senior strategic partnerships manager, shares her opinion on what online publishers could do to compensate for declining revenues from display advertising.

There have been a spate of articles in the digital media press in the last two weeks exploring the declining revenues for online publishers, particularly those relying upon CPM advertising. Even News Corporation chief executive Rupert Murdoch chipped into the debate on 2 April by urging newspapers to charge for online content (Murdoch’s Wall Street Journal is one of the few publications to charge readers to access its articles online).

Having worked in digital through the dot.com crash, when many publishers who depended on display advertising went to the wall, I was always perplexed by the desire by so many to jump at the chance to give away their content for free in exchange for income from CPM ads. Now that rates are falling through the floor, it is inevitable that publishers will look to subscription models.

However, as we all know, internet users have become addicted to getting content for free and if most sites start to charge they will invariably lose almost all their visitors. For that reason alternative revenue streams need to be considered.

The websites of many media groups already promote bingo and dating. These can provide additional income, but the fact is these services take money out of readers’ pockets. The white-label services that our client V A C Media provides, for cashback and voucher codes, are the opposite in that they actually put money into people’s pockets by enabling them to save money on their everyday shopping.

In these nightmarish economic times, services that not only generate revenue but benefit site visitors by saving them money are surely the holy grail and it is no surprise we have recently launched reward portals for the likes of Trinity Mirror, Newsquest, Northern and Shell, Daily Mail and General Trust, and other such media groups.

Subscribe to this blog to keep abreast of the latest online marketing news and views.

I am delighted to report MirrorCashback.com has gone live today with the Mirror newspaper, which has 3,597,000 readers (source: NRS), promoting the cashback portal with a quarter of the front page and an eight page supplement. My heartfelt congratulations to both Trinity Mirror and our client V A C Media, who are powering the website.

The site is launching with exclusive voucher codes, discounts, and over £6,000 worth of prizes from the likes of Littlewoods Direct, alpharooms.com and Currys.

Mirror Cashback is also being promoted prominently on Mirror.co.uk which has millions of unique visitors a month; there are banner ads and articles throughout the website, including three links to the cashback site above the fold (screenshot below).

This is the first time a major brand has lent its weight across all platforms to the concept of cashback shopping despite it having existed in the UK for over six years since my colleague at Azam Marketing, Stuart Reader, launched the first cashback site in July 2002 called Oliphaunt.

Just yesterday V A C Media launched DailyStarCashback.com, and in the last few months have released cashback websites for several companies including Diamond car insurance, the IDT Prime Card and Payzone. V A C Media have now launched nearly 70 incentive sites in the UK.

MirrorCashback.com is a collaborative effort with has involved dozens of people over many weeks. With some previous clients, I have done my bit, but the other parties involved may have been lacking in terms of the enthusiasm, efficiency, and attention to detail successful projects require… but this has been completely different. This initiative has been the most tiring thing I have ever done in my life, and I have been fortunate if I’ve had a chance to sleep more than four hours on many nights, but it has also been the most enjoyable venture I have ever worked on. And that is because it has been such a delight to work so many terrific people at V A C Media, Trinity Mirror and Azam Marketing. I have never come across such dedicated folk in my life: for example, one of the V A C Media team members must have worked something like 40 hours straight over the last few days and had to be torn away from his computer!

I’d like to publically thank the following from Trinity Mirror’s headquarters in Canary Wharf, who have been the most remarkable people I’ve ever worked with: Amina Abdillahi, Tim Anderson, Steve Anglesey, David Black, Mihiri Bonney, Ric Bradley, Jo Bury, Victoria Ellis, David Emin, Shana Hills, Paul Hood, Matt Kelley, Simon Moore, Kerry O’Connor, Elaine Quirke and Yvon Nolle. From the V A C Media side, the following and many more have gone way beyond the call of duty to complete this project and I feel privileged to be able to call them my colleagues: Dawn Dalton, Louise Goldstein, Sinead Hernen, Ather Mehdi and Janine Sinclair.

You may wonder why much of the exposure in the supplement in today’s paper consists of Affiliate Window merchants: that is because, while most of the other major networks did not respond to our emails or took a few days to get back to us, Affiliate Window were there for us at every step of the way, working late into the evenings to arrange promotions for their merchants in the Mirror newspaper and website. Their unwavering co-operation has reinforced my view of them being of one of my favourite affiliate networks.

You may read the official press release here: Daily Mirror Launches MirrorCashback.com.

If you are or represent a quality merchant with a high EPC affiliate program and would like enhanced coverage on Mirror Cashback and V A C Media’s 69-odd other cashback websites in UK in exchange for higher commissions, voucher codes and prize donations, you are welcome to email janine [at] vacmedia.com

Further information about owning your own cashback site can be found here: white-label cashback website proposition.

I’ll end with a picture of me reading the supplement in today’s Mirror. Now off to have a kip for an hour and then back to work!

Stop Press: we have been given permission by Trinity Mirror to publish the eight page pull-out in the Daily Mirror. You can view it in PDF format here: Daily Mirror Cashback Shopping Supplement.

I was invited by the terrific people at AffiliateFuture to shoot a video to talk about one of the affiliate programs we manage on the network, eDealsUK. The purpose of the network’s video interviews is for merchants to provide useful information about their programs to affiliates which will hopefully help them make more money.

You can watch the video here (though they may look like wheelchairs, they’re just regular seats in AffiliateFuture’s video recording studio!):

It’s not just been the visual medium I’ve been getting to grips with but I’ve been busy with audio interviews too. The most recent radio appearance was on Thursday on BBC Three Counties Radio which covers Bedfordshire, Buckinghamshire and Hertfordshire. The presenters are fantastic (I’ve been on the station before) and this time they asked me to talk about the relentless growth in online shopping despite it being the summer months. You can listen to the recording by clicking here.

While both the front and back cover of Tuesday’s Daily Express celebrated "wonder girl" Becky Adlington’s achievements, who has now won two swimming gold medals at the Olympics, star of the inside ‘Switch & Save’ supplement was our very own irrepressible Affiliate Manager Sinead Hernen.

Sinead was giving advice on saving money in these difficult times and made sure our client Froggybank.co.uk got a plug in the popular national newspaper which has 800,000 readers.

The paper featured a huge photo of Sinead, her husband Craig and daughter Robyn spread over two pages. You can see a large version of the picture and article by clicking here.

If you would like to benefit from our 20 years of expertise in both Old and New Media to generate publicity for your business email us at results [at] azam.net.

Client News: the Purple Parking affiliate program will be leaving CJ on 31 August, so affiliates on that network should switch their links to the Tradedoubler or Affiliate Future ones. The program will remain on those two networks.

In the third part of his series on the design of Froggybank.co.uk, Azam Marketing’s Director of Design and Development Ather Mehdi writes about the time-consuming but necessary final steps involved in designing a major website.

We thought today would be ideal to publish the final article in Ather’s acclaimed series as it is wedding day. A heartfelt congratulations to Ather from all his colleagues in the Azam Marketing team!

Ready, Steady, Go!

With all the background research having been done (Part I, Part II), it was time we started sketching and refining the designs for FroggyBank. I hesitate to admit the whole design process took us good two months of fierce brainstorming and prototyping.

The Initial Steps

Site structure: We began by listing the details of the elements that would go on different sections of the website. We shuffled around the layout of the features endlessly. We highlighted what was most important for users and made these and related sections easily accessible for users.

Mockup designs: After the initial site structure was decided, the design team started playing around with the page elements and produced a number of design variations which were unique, usable and visually appealing.

Editing rounds: Just about when we thought the design elements were complete and the job was nearly finished, we were confronted with new feedback, arguments and counter-arguments to revise elements. The client, eDealsUK, was a delight to work with because, despite their need to launch a 100% cashback website as soon as possible, they were there with us every step of the way and supported us through dozens of revisions. We restructed and refined the site at least forty times.

 Proofing and Beta Testing

After countless rounds of redesign, we were confident we had something which truly answered all the client’s needs.

The final prototypes were approved, followed by an interval to convert and implement the new designs on the actual site code. The project was completed with a final round of testing and design purification.

After a year of work, FroggyBank was finally launched on 16 April, 2008.

Final Words

As for the final design as it stands today, we are pleased of its simplicity which explains the purpose of FroggyBank from the first glance.

Every design job has its tedious bits, but we absolutely loved designing Froggybank and giving it a look which is both functional and easy to get to grips with. We congratulate the programmers at eDealsUK who worked very hard to implement the prototypes so wonderfully.

Since the website’s launch, we have received tons of comments in appreciation of the design and usability of Froggybank.co.uk.

The design work was completed at this stage, but then the project was handed over to other divisions within Azam Marketing, specifically the Affiliate Management, Public Relations and Paid Search ones to attract members to the service. The site has been a runaway success, mentioned in hundreds of newspapers and websites, and we are delighted to have helped Froggybank leapfrog 105 cashback sites to become the 8^th most popular in the UK in just a space of three months (popularity based on Alexa rankings, as published on Cashbacknews).

Coming Tomorrow: See a scan of Azam Marketing’s Sinead Hernen in today’s Daily Express as we continue with our marketing blitz to develop Froggybank’s presence.

Job Opportunities: Would you like to join our growing design team and get your teeth into exciting projects like the above? See our job listing here.

In my previous post we discussed how we initiated the process of pre-development conceptualization by conducting thorough research and engaging the team in brainstorming sessions to come up with a design strategy for Froggybank. In case you missed the post here it is.

Our Evaluation of the First Design

Here is a quick list of the basic flaws we found in our first design: 

1. It was too empty at the top and too cluttered and text heavy at the bottom.
2. The colours were very common and did not establish any distinctive feel.
3. The logo appeared weak and did not possess symmetry.
4. The entire design lacked a brand theme or cues, hints or colours whose usage could be extended and developed.

It was time we undertook thorough research to educate ourselves to deliver something more meaningful.

The Essence of Froggybank

We asked what Froggybank was. What were we selling? What do the customers want? Would Froggybank deliver all of that? Had we understood what Froggybank was all about? And a hundred other questions like that.

Those are the sort of questions you will find on every good designers checklist, be it for a simple logo design or an entire company branding strategization.

Not only did the owners of Froggybank plan to engineer something which could outperform competitors technically at all levels, but also something much more sophisticated from a design perspective.

The USP (Unique Selling Proposition) of Froggybank

For eDealsUK Limited, the company behind Froggybank, the project was to be much more than a commercial quest. Over the months I witnessed them contacting numerous charities and welfare organizations: plans were underway to use the website to buy carbon offset to the tune of hundreds of thousands of pounds, raise money for charities and do things for the world that far exceed the desires of most entrepreneurs.

If you’d like to read more about how Froggybank aims to help the environment, go here, and you can see how the website supports charity fundraising activities here.

Having studied dozens of cashback websites and collated information from several experts in the sector, it was very clear that we stood in an open field with no established design trends or rules to play by. We had absolute freedom to go in any direction that we wanted and were given a blank canvas to work with by the Directors of eDealsUK. They chose to liberate the designers and, rather than forcing us to stick rigidly to what had worked for them with previous cashback sites, challenged us to come up with something fresh.

They were determined to differentiate Froggybank from conventional cashback websites, and wanted Froggybank to be more than them not only in terms of what it offered but in the aesthetics.

The reason for undertaking the above research was to better connect ourselves and our team with the product and create something which could reflect the true essence of the brand to be. At this stage we had enough bricks and mortar to start creating something meaningful for Froggybank.

Branding Guidelines

After painstaking brainstorming sessions we decided the following branding parameters for our design team to adhere to.

Logo/Brand Identity

Both Azam Marketing and eDealsUK’s teams agreed that the chosen name Froggybank would only distinguish itself if we built a brand character around it.

The logo design creation task was commissioned to a logo specialist and after a few dozen revisions we had something which gave us a sense of direction to start building a theme.

This was the first version of the logo:

A few weeks and 15 revisions later:

The current logo: 

Creative can be made quickly, but the fact is most of the brands we have grown to love and adore have gone through the same process of design, redesign, redesign as Froggybank did.

Layout Plans

The layout design had to look clean, fresh and use minimal graphical elements. It needed white space and breathing room.

It had to provide users with all the essential options for maximum usability and help them reach every part of the site with the minimum number of clicks.

It had to use common layout features which users might expect from a shopping website.

Having to adhere to such rules is quite a challenge while still being required to come up with a unique flavour!

Colours

A bright monotone colour combination to be used throughout, across all mediums.

Fonts

To allow maximum flexibility and faster browsing, only ordinary fonts had to be used wherever possible.

Images

In recent years the overuse of stock photography – or even professional photography – on most types of websites has developed a negative reputation, so Froggybank must try to limit use of photography.

Use of illustrations could be permitted as long as they did not clash with the Froggybank logo.

Branding Cues

This was something which will be discussed in the third and final part of this series of articles.

Subscribe to updates to Azam Marketing’s blog.

The economy may be going Pete Tong, but there’s been no slowdown in how fast Azam Marketing is fortunate enough to be growing and June was the most successful month to date in our 11 year history. Here’s an insight into about a hundredth of what’s been happening by Nadeem.

Xpango

Commission Junction is one of our favourite networks because as soon as we launch an affiliate program it attracts hundreds of publishers, and it has been no different with Xpango. Although it only went live a month ago, the affiliate program has already proven to be a runaway success and affiliates are earning good sums of money referring people to this unique site.

For the uninitiated, Xpango allows members to receive a free games console, MP3 player, mobile phone and now even a Blackberry - all mailed anywhere in the world for free - for registering and then participating in offers or buying credits. The site boasts an impressive 1,289,840 members at the time of writing.

Xpango’s is currently running an affiliate competition which ends on the 31^st of this month. The publisher that generates the most leads between the 1^st June and 31^st July, 2008 gets to win a Nintendo Wii plus a Wii Fit pad.

That’s not all – all publishers who produce over 50 leads with actions during this time will also be placed in a draw to win an iPod Nano.

We have put together some new high-converting HTML email creative for email marketers: write to us at xpango [at] azam.net if you’d like to use the creative.

We have been out there all guns ablazing to spread the word about Froggybank.co.uk, and I have to thank Publicity Heaven who have been brilliant to work with and are a super PR agency.  

It seems the 100% cashback website is everywhere now, whether it is on news websites, forums, blogs, radio, or Facebook. It’s no surprise it is experiencing record growth.

We also launched the Froggybank CPA affiliate program last month on Commission Junction.

Azam Marketing – PR

It seems the harder I try to step back from the glare of attention, the more I am thrust into it.

To lessen the focus on myself, for instance, ever since this blog was started last year I have asked people when they are adding it to their blogrolls to use the agency name rather than mine. In June I removed my picture from my avatar on forums such as Affiliates4U and Acorn Domains and replaced it with the company logo.

However, business needs mean that I am forced to be ‘out there’ whether I like it or not. In June I carried out three BBC radio interviews to spread the word about Froggybank. I was also interviewed in City AM newspaper and on Doug Scott’s blog.

The three radio interviews with different BBC local stations were to advise people on how to save money online, comment on Sainsbury’s shopping website going down for a few days, and to talk about ASOS.com’s phenomenal rate of growth. Each appearance gets two or three mentions of Froggybank and other eDealsUK websites, so it’s worth the effort.

The media don’t give much notice when they want you to appear - sometimes they just let you know a couple of hours beforehand – and fitting the interviews in between my many meetings does lead to scenarios that I would find amusing were they not to involve me.

For instance, yesterday’s interview on BBC Three Counties Radio was carried out on my mobile phone as I was sitting in the basement of McDonalds in Camden Town. Just five minutes before I had to go on air, I had managed to beg them to open it up as I couldn’t find anywhere quiet in the area. I may have reeled off the growth figures about ASOS.com on the station, but the interviewer had no idea I had written them down on a McDonalds napkin a few seconds before the interview by reading a Press Release on a Thai gentleman’s laptop. The bloke didn’t speak a word of English and must have thought I was trying to nick his iMac.

The next undertaking is to do a video interview with Affiliate Future on Friday to provide affiliates with information about InkFactory.com. I asked a couple of members of the Azam Marketing team and InkFactory themselves if they wanted to do it, but nobody wants to face the camera… so it’s going to have to be me again.

Azam Marketing – Events

We’ve been doing the rounds in June as usual and, alongside the many industry events we attended such as the A4U Awards, the opening of the IAB’s new headquarters in Holborn and Online Marketing & Media Show, our Senior Affiliate Manager Sinead thoroughly enjoyed a weekend of polo and entertainment at the Summit Cup which we were kindly invited to by Summit Media, our Designer Ather had a reggae reggae of a time in Barbados thanks to Affiliate Future, and our email marketing boffins watched the England v. New Zealand cricket match in Bristol courtesy of Vodafone and Affiliate Window. Me, I’m taking my first day off work in six months to go to the Henley Regatta with Littlewoods and Buy.at in two hours, so I’d better rush…

FroggyBank.co.uk the groundbreaking 100% cashback website from eDeals UK Limited, has launched its affiliate program on Commission Junction and is jumping at the chance to make its partners some serious money.

If you haven’t already heard, Froggybank is an innovative incentive portal which not only allows members to earn 100% cashback on all transactions but also shop for charity or offset carbon with their cash rewards – at no extra cost.

Finally, shoppers have a reason to spend money and feel good doing it!

Froggybank has been leapfrogging others to success. Web User magazine recently selected it in their ‘Best New Sites’ section, giving it four stars out of five, and even MSN has featured it.

Whether you are new to the concept of cashback websites or are already making a tidy sum from one of the many cashback sites out there, I think it’s fair to say sometimes you have to kiss a few frogs to find your prince. Froggybank.co.uk is not only the prince of the cashback kingdom but is spawned from eDealsUK, the king of the cashback empire.

Affiliates earn a generous 60p ($1.20) CPA when they refer a member who joins Froggybank. As Froggybank is free to join, pays 100% referral commissions back to the shopper and lists more than 1500 leading retailers as its partners, it’s a win-win situation for both publishers and members.

The affiliate program boasts a generous 120 day cookie and unlimited Action Referral Occurrences.

If you are already signed up to CJ, then login to your account to join the program. If you don’t have a CJ account, then you will need to hop over here.

As with all Azam Marketing clients, publishers can expect excellent service around the clock. Our Affiliate Managers are available the times many affiliates work, which includes evenings and weekends, so there’s always somebody at hand to assist you.

Please note that eDealsUK has lowered its CPA for the eDealsUK.com affiliate program on Affiliate Future from 75p to 60p to be brought in line with the Froggybank.co.uk program on Commission Junction.

Latest news: After 10 months of running this blog and growing the readership without ads, we are pleased to report it has gained sufficient popularity that we are able to host advertising for the first time. Contact us at results [at] azam.net for details about marketing your business on the blog that the movers and shakers in online marketing read.

The BBC contacted us last week saying they wanted me to appear on BBC Radio Solent, the station which covers the Isle of Wight, Hampshire and Dorset (if, like me, you’re wondering  what Solent refers to, according to Wikipedia, it is the area of sea between Southampton, Portsmouth and the Isle of Wight). With the credit crunch biting, the Beeb wanted me to offer listeners advice on how to save money by shopping online.

Initially I was not interested because appearing on radio shows and the like is not my cup of tea and the BBC was not going to be paying for it (Auntie does not pay experts for their time?). A few years back after I was regularly called by affiliate network after affiliate network to restaurants near their offices to “pick my brain” and, in exchange for a pizza and a cranberry juice, give them what they themselves referred to as invaluable advice, I vowed never to do freebie work again, unless it was for a good cause or somebody worthwhile who couldn’t afford it. Hence I’ll always be there to assist new affiliates on Instant Messenger, but not give unpaid presentations at conferences where the organisers may make tens if not hundreds of thousands of pounds in profit.

However, I eventually relented!

The live show took place on Friday morning. You may listen to it by clicking here.

It starts with 35 seconds of one of my favourite songs which they played before the interview, which is Gloria Gaynor’s Never Can Say Goodbye (goodbye… good buy… geddit?). Even though the interview only lasted about 15 minutes in total, with a break for the news and a song (which have been edited out), I was particularly chuffed I managed to slip in four client URLs!

Next interview is video number four for Affiliate Future, this time to educate publishers about InkFactory.com. Now, what was the difference between a Canon BJC2000 and a BJC2100 again?

Ather Mehdi, Director of Design and Development at Azam Marketing, presents the first in a trilogy of articles which go through the steps involved in designing a major website. We hope these will be of benefit to up-and-coming designers.

I am excited the time has finally arrived for me to write my first article discussing web design. We have worked on over 200 websites at Azam Marketing and Froggybank.co.uk was one of our most challenging, but also most rewarding.

Froggybank.co.uk

Our first design case study is Froggybank.co.uk. I have tried to summarize the entire design process including first thoughts, evaluation and final approval to allow our readers a comprehensive insight into the evolution of Froggybank.co.uk’s design over a period of several months.

Foggybank.co.uk – The Brief

1. Education – Cashback is still a relatively new term for many, and a large number of visitors do not understand the concept. Therefore, the website must educate visitors and address all concerns about cashback shopping. eDealsUK’s staff highlighted the fact that web visitors don’t read everything. Hence, the design should emphasize what’s essential and what’s not.
2. Branding – A lively and fresh brand is essential. It should be easily recognizable, appealing, consistent and flexible through various mediums besides internet.
3. Simplicity – Simple designs yield better returns. Keeping the contents and design focused on delivering what the user wants ends up leading to better conversions.
4. Style – A dash of 2.0 will not harm the branding but it must remain simple and interesting for longevity.
5. Incentivisation – Design for a Cause – eDealsUK wanted to include some noble features into the project, including buying carbon offsetting for each new member and giving users an option of keeping their cashback or donating to a good cause. This proved another challenge for us: to incorporate a feel of environmental-friendliness, professionalism and seriousness through design, so that people both see the site’s green credentials and donate their money with trust.

Greetings. Here is this month’s round-up of what our clients and us are up to:

InkFactory

• Thrilling competitions – affiliates will be offered the chance to win fantastic prizes such as a brand new Epson Stylus DX9400F Printer
• Regularly updated creatives and text links
• Plenty of buy one get one free offers on selected Ink Factory products including special offers on ‘green’ and recycled ink cartridges and paper

 

Coming Tomorrow: a wrap-up of Internet World 2008 and Acorn Domains’ London Meet-up.

Today sees the official launch of froggybank, an innovative loyalty website which not only pays 100% cashback to members but boasts a stack of extras: the site has a highest cashback guarantee, pays the highest referral fee of any 100% cashback site, and even purchases a whopping 250kg of carbon offset for every active member.

That is wonderful. Despite these exciting and ambitious targets and the innovative features you have mentioned, do you think there is room for yet another cashback site?

Role reversal: you can read an amusing new interview with Nadeem Azam at Doug’s Mouthpiece.