The CEO of Azam Marketing wraps up 2012 with twelve of the most important take-aways (for the brain rather than the mouth that is) of the year. What a year 2012 was. I have no doubt it’s been as much of a rollercoaster for you as it has been for Team Azam. In the year [...]

With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no [...]

When I first started my career in email marketing the unsubscribe process was very simple. The subscriber simply had to reply to the sender with the word “unsubscribe” in the subject line and that was it – job done! Nowadays however, many companies choose to complicate the opt-out process, leading to frustration and customer dissatisfaction. [...]

Ensuring as many emails as possible get into inboxes is critical to the success of many online businesses and becoming tougher by the month. The leading portal on performance marketing, Performance Marketing Insider, invited our CEO to share the tricks of the trade. Watch the video below in which Murray Newlands interviews Nadeem: Do you [...]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, [...]

Update: We are thrilled to announce we won Highly Commended ‘Best Finance Publisher’ at this year’s Performance Marketing Awards! Thanks for all your support. The finalists have just been announced for this year’s Performance Marketing Awards and Azam is delighted to have bagged another two fantastic nominations: ‘Best Finance Publisher’ and ‘Best Use of Email’. [...]

In the first of a serious of articles on improving results from email marketing, Azam Marketing’s Director of eCRM Operations Ryan Ranaweera, who has been in the email marketing industry for a decade, offers advice on improving open rates. One of the core measures to identify the success of an email marketing campaign is the [...]

While many digital marketers are focusing on newer, sexier forms of customer acquisition and retention, often for little other reason than to be ‘trendy’, many of the wisest heads in the industry are focusing on the ongoing power of email marketing to generate impressive results. Most daily deals sites won’t even let you see what [...]

London’s Grosvenor House Hotel was the venue for the annual Performance Marketing Awards which took place on Tuesday. Over 700 agencies, advertisers, publishers and networks enjoyed a night of fine dining, socialising and dancing. Compering the glitzy black tie awards ceremony was renowned comedian Rufus Hound. The number of award submissions had more than doubled [...]

Further to our announcement that Azam Marketing has been shortlisted for two categories this year at the prestigious Performance Marketing Awards, we’re delighted to reveal that we’ll also be sponsoring the International Award at the event later this month. The International Award is a new category this year and the judges will be looking ‘for [...]