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Below are 12 links that you would do very well to visit today to enhance your business and your life. What a year this was. I have no doubt it’s been as much of a rollercoaster for you as it has been for Team Azam. We’ve had our ups, we’ve had our downs, but, by […]



With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no […]



When I first started my career in email marketing the unsubscribe process was very simple. The subscriber simply had to reply to the sender with the word “unsubscribe” in the subject line and that was it – job done! Nowadays however, many companies choose to complicate the opt-out process, leading to frustration and customer dissatisfaction. […]



We are delighted to introduce Nemesh Perera who has recently joined the expanding team at Azam Marketing as a junior assistant. Nemesh will be working in our fast-growing email marketing division and will be working under our deployment experts to create and broadcast eCRM campaigns for our clients as well as optimising our B2B and […]



Ensuring as many emails as possible get into inboxes is critical to the success of many online businesses and becoming tougher by the month. The leading portal on performance marketing, Performance Marketing Insider, invited our CEO to share the tricks of the trade. Watch the video below in which Murray Newlands interviews Nadeem: Do you […]



Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, […]



Update: We are thrilled to announce we won Highly Commended ‘Best Finance Publisher’ at this year’s Performance Marketing Awards! Thanks for all your support. The finalists have just been announced for this year’s Performance Marketing Awards and Azam is delighted to have bagged another two fantastic nominations: ‘Best Finance Publisher’ and ‘Best Use of Email’. […]



In the first of a serious of articles on improving results from email marketing, Azam Marketing’s Director of eCRM Operations, who has been in the email marketing industry for a decade, offers advice on improving open rates. One of the core measures to identify the success of an email marketing campaign is the open rate. […]



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