Last week the Azam gang headed a kilometre or so West of our offices to the Cavendish Conference Centre just by London’s Oxford Circus where we were sponsoring and exhibiting at Social Media Marketing. The theme of this year’s conference was harnessing the viral power of social networks to gain the maximum exposure.
I must say [...]

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School for Startups is the UK’s leading provider of business training for entrepreneurs, with lots of useful information on their website and regular one-day business courses across the country. It is the inspiration of serial entrepreneur and angel investor Doug Richard, who many of you will know as a ‘dragon’ or investor in the first [...]

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So we have waved goodbye to the the decade without a name and find ourselves taking the first steps into another block of ten years we haven’t come to a consensus about what to call (the teenies, the tens, the teens?)

The passing of a year and even more so a decade invariably leads us to [...]

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I see most affiliates starting their journeys in this industry making the same misjudgements I did and it frustrates me because I don’t want them to waste months of their precious time as I have done. So the purpose of this talk at a4uexpo London was not just to embarrass myself, but to enable people [...]

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I’ve had a lot of people contacting me requesting the slides of my talks at the A4U Expo and so am making them available in this and the next post.
I am not a disciple of the ‘Death by Powerpoint’ school of thought and firmly believe Powerpoints should help annotate a presentation, not be the [...]

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After two and a half days of networking and seminars, the 2009 London A4U Expo is over… and what an event it was! This was my first year at the Expo, and I feel privileged to have spent a few intensive but enjoyable days in the company of so many interesting and dynamic people.
Chris Johnson, [...]

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Being a ‘new media’ geek, I was thrilled to read a new report published by the Internet Advertising Bureau which shows online advertising expenditure in the UK has overtaken television. Internet spend grew by 4.6% to £1,752.1m/$2,791m to a record market share of 23.5%, while TV spending collapsed 16.1% to £1,639m/$2,610m.

It beggars belief to think [...]

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Over the years I’ve had dozens of people encouraging me to do more public speaking, but I’ve simply not been able to find the time among all my commitments. However, after not an inconsiderable amount of arm twisting from a few sources, I have finally relented and agreed to speak at the a4u expo taking [...]

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Your Search Engine Optimization (SEO) and PayPerClick (PPC) efforts should go hand in hand. You are sacrificing traffic if you aren’t targeting customers in both areas:
• 80% of the time searchers go to the organic results first
• 65% of search traffic goes to the top ten search results
• 60% of searchers click on paid [...]

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This week sees the 12th anniversary of the founding of Azam Marketing and I’ve forced myself to switch off Outlook for the first time in a good many days to script this blog post to thank everybody who has contributed towards us being able to stick around for all those years.
I couldn’t possibly name all [...]

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