Our readers have regularly commented they enjoy the ‘Day In the Life Of…’ features we’ve ran in the past, so, as part of our series of articles to inspire budding entrepreneurs, we will be publishing more such profiles. Mediolana is a global educational products and services company based in Kensington in London, England. In our [...]

The current global recession, which first started half a decade ago with the downfall of the banking industry in 2008, has seen businesses across the world face mounting challenges and a fair number have shut up shop. Many individuals are finding themselves being made redundant or unable to secure new employment. Despite this, research shows [...]

The CEO of Azam Marketing wraps up 2012 with twelve of the most important take-aways (for the brain rather than the mouth that is) of the year. What a year 2012 was. I have no doubt it’s been as much of a rollercoaster for you as it has been for Team Azam. In the year [...]

Ensuring as many emails as possible get into inboxes is critical to the success of many online businesses and becoming tougher by the month. The leading portal on performance marketing, Performance Marketing Insider, invited our CEO to share the tricks of the trade. Watch the video below in which Murray Newlands interviews Nadeem: Do you [...]

On Azam Marketing’s 14th anniversary, CEO Nadeem writes about the company’s founding as well as revealing 14 things you may not have been aware of about the business in the early days. I’ll still never forget the reaction of the Editor-in-Chief. “What, you’re quitting an acclaimed magazine to start an internet business? An internet business?” [...]

London’s Grosvenor House Hotel was the venue for the annual Performance Marketing Awards which took place on Tuesday. Over 700 agencies, advertisers, publishers and networks enjoyed a night of fine dining, socialising and dancing. Compering the glitzy black tie awards ceremony was renowned comedian Rufus Hound. The number of award submissions had more than doubled [...]

A new year means the online marketing community gets into gear for an array of awards ceremonies. Following the fifth annual Affiliate Summit Pinnacle Awards which were presented on 11 January, last week saw the launch of The North American Affiliate Marketing Awards. The ceremony will take place in the evening of the 12 April [...]

I spend all day logging in and out of affiliate and CPA networks and so anything that can simplify the process and save me a few seconds each time is a Godsend. There are, of course, password managers which store your login details and enable you to login to websites with only a couple of [...]

I’ve had quite a few people asking to see my Powerpoint presentation about email marketing at this year’s a4u Expo performance marketing conference which took place a few days ago in London, so am placing it on this blog. In the presentation I share the secrets of profitably growing, managing, and mailing a database. It [...]

People who are new to the affiliate marketing game are often perplexed by the vast array of networks, all claiming to be the best. In the absence of detailed, independent appraisals of CPA networks, it can be hard to determine which to work with and which to not bother with. As with everything in life [...]