On Azam Marketing’s 14th anniversary, CEO Nadeem writes about the company’s founding as well as revealing 14 things you may not have been aware of about the business in the early days.

I’ll still never forget the reaction of the Editor-in-Chief. “What, you’re quitting an acclaimed magazine to start an internet business? An internet business?” he exclaimed as he spluttered his tea. “And you’re going to be doing what, affiliate marketing? What the hell is that and what lunatic would believe they could earn their crust through it?”

His reaction was not too dissimilar to that of most of my colleagues, friends and family when I announced I had decided to leave my role as a scribe on a now-defunct socio-cultural magazine. Even though I hadn’t been paid for four months despite working such long hours that I would regularly sleep on a mattress in the office, and the publication was so understaffed that I was allocated several pseudonyms so the readers didn’t suss out I was writing a third of the articles in each issue, everybody felt I was on securer grounds working in Old Media than risking my future on what they were certain was a fad that would go the way of CB radio.

It was a long time ago. Both Bill Clinton’s Democrats and Tony Blair’s Labour Party had recently been elected, and Puff Daddy was number one in the charts with his bittersweet I’ll Be Missing You, soon to be eclipsed by a remix of Candle in the Wind.

After several months of noctural cybersurfing as I researched the opportunities that may exist on the nascent interweb, I bit the bullet and launched Azam Marketing.

Last Thursday was exactly 14 years since that day when Azam was founded, 4 August, 1997.

It’s almost impossible to describe how emotional, challenging and rewarding the past 14 years have been. Azam Marketing has grown from a little baby to a sensible teenager.

We’ve managed to build a strong and reliable family unit around our growing youngster, and without that important foundation we wouldn’t be here today. Our loyal and dedicated team members have been a golden asset to Azam Marketing and I have had the privilege to travel on the roller coaster journey with some incredible people.

So what has been the key to our success?

Well, to be honest, I don’t think we’ve found it. The ambition, drive and passion required to succeed in business shouldn’t be a means to an end. We are constantly thinking up ways of pushing boundaries, and providing our clients with the most effective strategies, services, and technologies.

We want Azam Marketing to Godwillingly keep on growing and reaching new heights as each year passes by. There’s no expiry date or best before date. I love this industry and here’s to another 14 years!

Azam Marketing in the 1990s: 14 Things You Didn’t Know about the Company in the Early Years

1. The business was not originally called Azam Marketing and was rebranded a couple of times in the late nineties and early noughties.

2. Some of the company’s initial development took place in the University of Heidelberg. I was spending long stints in Germany in the 1990s and, in the absence of my own internet connection, would go to the university every day to work on the computers.

3. Azam Marketing’s very first online sale was a book about Eastenders, which for those that don’t know is a long-running British soap opera. We earned 60p ($1). This was our 10% affiliate commission from the Internet Bookshop, a web retailer who was subsequently purchased by WHSmith in June 1998.

4. Azam Marketing was an online book retailer in our own right in the 1990s and sold books on theology and cultural studies.

5. These were the days of pay-per-second dial-up connections, so my internet bills would regularly come to over £100 ($163) a month even though I would try to do as much work as possible offline.

6. A lot of what I learned about affiliate marketing was from Allan Gardyne of AssociatePrograms.com fame. His weekly newsletters were a compelling source of knowledge about all things affiliate.

7. Having carried out SEO since the very earliest days, Azam started doing PPC in 1999 via Goto.com. This evolved into Overture, which was eventually snapped up by Yahoo.

8. Affiliate networks did not exist in Europe and the first ones we used were DirectLeads, Linkshare and Commission Junction in the United States.

9. We used to buy our domain names from NetNames in the UK and Network Solutions in the USA. The latter is now a client. Our .com domain name on NetNames cost £150 ($246) each and all changes to the DNS, URL forwarding and email addresses had to be made by fax.

10. We ran a network of websites which reviewed books, games and other entertainment items. The main sources of traffic to the sites were web directories, banner exchanges and top site lists.

11. Some web directories didn’t accept credit card payments to get listed, so we’d have to post them cheques.

12. In the days when getting prominent listings on search engines was easier, our affiliate sites promoting merchants would sometimes list above the merchants themselves in the natural results.

13. The affiliate programs we mainly focused on sold books (Bookshop.co.uk, Books.com, Amazon.com), magazines (Magmall), cassettes, CDs and videos (CDParadise, VideoParadise), or offered comparison shopping (Dealpilot.com)

14. The first employee was Marilyn and she is still with us to this day!

Thank you to all our friends, partners and clients for their support over the last 14 years and we look forward to sharing the next 14 years with you.

Contact Azam Marketing to see how we can use our unparalleled 14 years of experience to boost your business.

London’s Grosvenor House Hotel was the venue for the annual Performance Marketing Awards which took place on Tuesday. Over 700 agencies, advertisers, publishers and networks enjoyed a night of fine dining, socialising and dancing. Compering the glitzy black tie awards ceremony was renowned comedian Rufus Hound.

The number of award submissions had more than doubled over the previous year and Matt Wood, who founded the awards in 2007 and is a judge, exclaimed: “With a 75% increase in entrants, competition was fierce but it was not just about volume… the quality surpassed anything we’ve seen before and was an absolute pleasure to judge.”

To compliment our achievements in previous years, I am delighted to report Azam Marketing was once again triumphant, winning the Best Finance Publisher category and earning Highly Commended for Best Lead Generation Campaign!

The panel of celebrated industry judges from the likes of Yahoo!, Ogilvy and eConsultancy said they selected Azam for the Best Finance Publisher award for generating huge volumes of high quality leads and pushing the boundaries of innovation:

“Using innovative tactics to deliver a consistently increasing ROI, Azam Marketing’s approach through well thought-out and proactive campaigns that take into consideration a heavily regulated financial sector has been rewarded with the Best Finance Publisher award this year.”

The judges added:

“Azam Marketing’s campaign results show extraordinary commission generated for their partners through the past year, and are continually pushing the boundaries of their business.

“Judges applauded the innovative thinking that led to the creation of entirely new email creative by Azam that doubled conversion, thus having a significant impact on ROI not only for them but for all affiliates.

“One theme with many award winners this year is close collaboration and live technical implementations, which has led to new revenue opportunities for both parties.”

I’d like to offer my heartelt congratulations to the entire Azam crew, who through their hard-work and ingenuity enabled us to be acclaimed in not one but two categories at this years’ awards.

Thanks also to the guys from TradeTracker who kindly invited me to the awards ceremony and with whom I had a whale of a time.

You can see the full list of winners here.

If you require leads for finance or other campaigns, get in touch with us by emailing results [at] azam.net or calling +44 (0) 870 870 2222 and let our award-winning team flood you with valuable customers.

There is a prestigious line of judges: Shawn Collins, Joseph Morin, Peter Bordes, Jay Weintraub, Oliver Roup, Deborah Carney and Steve Hall.

I have always felt there is a need for a dedicated affiliate marketing awards ceremony in North America and hope this is a runaway success.

You can find out more about the awards and enter here.

ABestWeb is also currently holding their annual ‘Best of’ Awards in Affiliate Marketing and, in the UK, the voting has opened for best affiliate network in the a4u Awards. You have to be a member of ABestWeb and affiliates4u to vote in these awards.

Here is a full list of categories for the The Affiliate Marketing Awards:

Best CPS Network
Best CPL Network
Best Co-reg Network
Best Merchant Campaign
Best Agency
Best Affiliate Manager
Best Banners
Best Overall Affiliate
Best Content Affiliate
Best PPC Affiliate
Best Merchant Innovation
Best Affiliate Innovation
Best Sales Campaign
Best Lead Generation Campaign
Best Mobile Campaign
Best use of Social Media
Best use of Data feeds
Best Third Party Tool
Best Marketing Affiliate Blog
Hottest Affiliate Manager
Hottest Affiliate

I spend all day logging in and out of affiliate and CPA networks and so anything that can simplify the process and save me a few seconds each time is a Godsend.

There are, of course, password managers which store your login details and enable you to login to websites with only a couple of clicks few but, being the lazy sod that I am, that is one click too many, so what I use is shortcut hotlink URLs. These are saved in my favorites bar at the top of my browser, and allow me to login to networks with just one click.

They must have saved me dozens of hours over the years and so I thought I’d share them with our readers. You need to replace the USERNAME with your login username and PASSWORD with your, errr, password.

AffiliateFuture

http://afuk.affiliate.affiliatefuture.co.uk/login.aspx?username=USERNAME&password=PASSWORD

Affiliate Window

http://www.affiliatewindow.com/login.php?user=USERNAME&password=PASSWORD

Clickbooth

https://publishers.clickbooth.com?DL_AUTH_USERNAME=USERNAME&DL_AUTH_PASSWORD=PASSWORD

Commission Junction

https://members.cj.com/member/foundation/memberlogin.do?uname=USERNAME&pw=PASSWORD

The Aspect Network

http://www.theaspectnetwork.com/publishers/login_action.asp?un=USERNAME&pw=PASSWORD

The Slice

https://slicenet.theslice.co.uk/partners/?DL_AUTH_USERNAME=USERNAME&DL_AUTH_PASSWORD=PASSWORD

Paid on Results

http://partners.paidonresults.com/cgi-bin/login.pl?username=USERNAME&password=PASSWORD

Tradedoubler

http://www.tradedoubler.com/pan/login?j_username=USERNAME&j_password=PASSWORD

Unanimis

https://partners.globaldirectmedia.com/partners?DL_AUTH_USERNAME=USERNAME&DL_AUTH_PASSWORD=PASSWORD

Webgains

http://www.webgains.com/affiliates/index.html?username=USERNAME&password=PASSWORD

A couple of the URLs don’t auto-login in certain browsers.

I’d recommend you avoid using these URLs on computers that people you don’t trust could have access to.

You may follow the above link structures to login to other networks powered by the same engines, such as those powered by DirectTrack and TradeDoubler.

You can also adapt them to auto-login to advertiser interfaces. So, for instance, http://afuk.merchant.affiliatefuture.co.uk/login.aspx?username=USERNAME&password=PASSWORD will enable a merchant on AffiliateFuture UK to automatically login to their account.

If you’d like to share either a publisher or advertiser shortcut URL to add to the above list, please do so by posting a message below or dropping an email to nadeem [at] azam.net

I’ve had quite a few people asking to see my Powerpoint presentation about email marketing at this year’s a4u Expo performance marketing conference which took place a few days ago in London, so am placing it on this blog.

In the presentation I share the secrets of profitably growing, managing, and mailing a database. It covers how to actively growing one’s mailing list size; data collection strategies; cleansing and validating data; segmenting records into different verticals based on consumer preferences; getting into inboxes and optimising deliverability; negotiating higher CPAs and fishing for CPM, CPC, hybrid and tenancy deals; and much more.

The Powerpoint is below, after a few pictures of the talk.

People who are new to the affiliate marketing game are often perplexed by the vast array of networks, all claiming to be the best. In the absence of detailed, independent appraisals of CPA networks, it can be hard to determine which to work with and which to not bother with.

As with everything in life and business, knowledge is power (and money – in their first week of training at Azam Marketing I have advised every staff member for years they should stay clear of three networks, Clash, Cleverat and DGM, all of which have gone bust in the UK in the last few months).

As part of the process of aiding the community to get to know the affiliate networks better, I have researched and reviewed four of the best known ones out there. Click on the name of each network to read the review:

• AffiliateFuture (UK)

• Affiliate Window (UK)
• Paid on Results (UK)
• Commission River (USA)

Of course affiliate networks often have several hundred advertisers and it can be hard to decide which ones to promote. Look no further than Azam Marketing’s portfolio of top advertisers.

Which are your favourite affiliate networks? Let us know below…

Last week the Azam gang headed a kilometre or so West of our offices to the Cavendish Conference Centre just by London’s Oxford Circus where we were sponsoring and exhibiting at Social Media Marketing. The theme of this year’s conference was harnessing the viral power of social networks to gain the maximum exposure.

I must say I was mightily impressed by the event. The venue was one I hadn’t been to before and was very swish. Everything was organised perfectly down to the smallest detail.

The focial point of the event was the speakers who were presenting from 9:00 to 5:30. The line-up consisted of the great and the good from the global social media marketing scene, ranging from the likes of Chris Brogan to Andy Pipes and Luke Brynley-Jones.

I was also invited to speak at the conference and talked about setting up syndication chains to extend the reach of your social media marketing messages without costing you more time. The Powerpoint presentation is here:






The Powerpoint doesn’t do the talk justice I’m afraid as I don’t like to use them as a crutch as too many speakers do. For instance, I decided on the spur of the moment to make the audience do a Mexican wave to mark the World Cup (which somebody put a picture of here). The audience seemed to enjoy it judging by the tweets at the time and that evening somebody even joked it may have inspired Mexico to beat France which they did 2-0 a couple of hours later in Polokwane.




The organisers will be putting up videos of the conference on Youtube and we’ll let you know on when they’re online.

Here are some pictures of the event taken by myself and my colleagues Yagmur, Pam and Ryan. The first two are of my presentation, the third shows the Azam Marketing team and the fourth my colleague Ryan infront of our stand:

School for Startups is the UK’s leading provider of business training for entrepreneurs, with lots of useful information on their website and regular one-day business courses across the country. It is the inspiration of serial entrepreneur and angel investor Doug Richard, who many of you will know as a ‘dragon’ or investor in the first two series of BBC’s Dragon’s Den.

I was told that Doug, who has seen some of the revenue figures of Azam Marketing, was “VERY impressed” with how well we were doing and invited to become a Featured Entrepreneur on his site. I think School for Startups does a wonderful job to inspire and educate budding entrepreneurs, and so agreed to be interviewed.

The interview has just been published and you can read it here.

Thanks to the terrific Mark Boyd for his help. You can visit his online marketing blog here.

So we have waved goodbye to the the decade without a name and find ourselves taking the first steps into another block of ten years we haven’t come to a consensus about what to call (the teenies, the tens, the teens?)

The passing of a year and even more so a decade invariably leads us to muse on the time that has passed, reflect on unrealised hopes and aspirations, and motivates us to resolve to better our existences.

It doesn’t take much brainpower to recall what I did in the noughties which was little more than 14 hour stints on computers interspersed with business meetings.

As I stood on London’s Embankment to see a resplendent firework display herald in a new decade, just as I had done ten years earlier on the 1^st of January 2000, I resolved to be the driver in my life and not the passenger.

The clock of life is ticking and my unrealised dreams are many. My New Year resolutions are mainly aimed at being more focused. I have vowed, for instance, to not waste much of 2010, as I have done previous years, travelling from one corner of London to the other to help Del Boy entrepreneurs who would always be “too busy” to assist me or my colleagues in return (though funnily enough they always seem to find time to hang out in pubs for hours on end).

I’ve discovered 90% of the meetings I’m called into end up producing zero ROI; they will consist, for example, of a bunch of relative newbies – whose ‘successes’ on the internet consist of building a voucher code site with an Alexa ranking of 16.3 zillion – discussing launching a “unique” web tool/network/search engine which will never get off the ground because the blokes end up blowing whatever venture capital they may have had within six months on fat cat salaries for themselves, swish offices and, of course, the must-have Official Launch Party of Tin Tin Media.

So how would I rate my personal performance in the noughties? I can’t say anything more than a zero out of ten; if I’m feeling a bit gentler on myself, perhaps a zero point one. Anybody who knows me knows I am my fiercest critic, but even putting that aside, I am aware I have not taken the revenue-generating opportunities the web has presented, or when I did decide to stride down particular alley ways they usually ended up being dead-ends. I could easily blame the scores of people who sold me bagfuls of nonsense, but the fault lies exclusively with myself because of my gullibility in believing them.

Anyhow, the one thing the school of hard-knocks has done is taught me to be a lot savvier, and from 2007 to 2009 Azam Marketing began to realise the potential it should have done a decade earlier from 1997 to 1999. Our agency doubled in size in 2009 and, after a year of hard work on new initiatives, I am extremely excited about the plans coming to fruition in 2010 and, in the third decade our business has existed in, Godwillingly enabling us to realise our true potential.

On behalf of myself and all my colleagues at Azam I wish each and every one of you a happy, healthy and prosperous 2010!

What are your resolutions for the new year and decade? Leave a comment below.

Related blog post: 2008 New Year Message.

I see most affiliates starting their journeys in this industry making the same misjudgements I did and it frustrates me because I don’t want them to waste months of their precious time as I have done. So the purpose of this talk at a4uexpo London was not just to embarrass myself, but to enable people to learn from my mistakes and thereby save themselves many thousands of hours on their journey to affiliate marketing riches.

I am flattered hundreds of you chose to turn up for the presentation when there were what seemed to informative talks by others such as Google at the same time, and thank you for the many kind remarks afterwards. And my apologies for assaulting your ear-drums with the most appalling karaoke you’re ever likely to hear!

Here’s the slides for the talk I gave on the following day: The Affiliate Sales Kit – Writing Killer Proposals and Selling Yourself to Merchants.

Check out my colleague Karen’s write-up of the conference here. There are quite a few reviews of the event in the blogosphere, such as here at GeoffBlog.com.

You may leave feedback about any of the speaker sessions on the a4uexpo website here.

I’ve had a lot of people contacting me requesting the slides of my talks at the A4U Expo and so am making them available in this and the next post.

I am not a disciple of the ‘Death by Powerpoint’ school of thought and firmly believe Powerpoints should help annotate a presentation, not be the presentation itself – how tedious is is it when a presenter spends an hour reading out his Powerpoints to an audience?! – so my slides never impart most of the information in my talks, but hey ho, it’s all we’ve got for the meanwhile (I’ve read in the A4U Expo blog the videos of all the presentations are being edited and will be online in a few week’s time).

I’ll start with the talk which was entitled ‘The Affiliate Sales Kit – Writing Killer Proposals and Selling Yourself To Merchants’. This was presented with the terrific Grant Reid, Senior Consultant at Stream:20.

Here are Grant’s slides:

And here are mine:

Here’s an example document showing how to project oneself professionally to advertisers that I referred to in the talk:

After two and a half days of networking and seminars, the 2009 London A4U Expo is over… and what an event it was! This was my first year at the Expo, and I feel privileged to have spent a few intensive but enjoyable days in the company of so many interesting and dynamic people.

Chris Johnson, from event organisers Existem, revealed over 1,000 people had come through the doors on day one alone which proved that, despite some complaints about ticket prices amongst the affiliate community, the Expo is regarded one of the key events on the affiliate calendar and worth every penny.

I agree with this wholeheartedly – the time went by incredibly quickly with unmissable seminars every hour. With three streams of presentations running at once, it was often difficult to choose which of the tantalising sessions to attend. Luckily, I was joined at the Expo by five of my Azam Marketing colleagues so we were able to attend most of the key talks and share feedback afterwards.

I pushed myself to attend as many varied seminars as possible, knowing that the opportunity to learn from the industry’s finest is invaluable. One of my favourites was “Meet the Super Affiliates” on day two, a panel-style Q&A session. After a hesitant start, the questions soon came thick and fast by way of a Twitter feed on the big screen – an innovative way of allowing the audience to grill the panel without raising their hands and revealing their identities (although the avatars were often a giveaway!)

Speaker Tina Judic from artemis8 estimated only around 50% of all new projects and ideas succeed; but was quick to point out the key to success in the industry is persistence and having the drive to keep trying new things.

Another inspiring session was “The Affiliate Doctors Live!”, hosted by Duncan Jennings of eConversions, affiliate and blogger Kieron Donoghue, Jamie Harwood of UK Web Media and Dixon Jones of Receptional. The superb line-up of panellists generated thought-provoking discussions and struck an ideal balance of giving practical advice with insights into their own experiences.

Audience members were also invited to submit their websites for critique, and it was fantastic to see the panellists were willing to share their secrets and tips with newbies. I came away from the presentation with a notebook full of hints to pass onto my own clients and colleagues.

Further highlights of the Expo for me included getting my caricature done by the Gone Digging artist on the Webgains stand, and watching Nadeem take to the stage to speak at the A4U Expo for the first time. His two seminars, “My 12 Biggest Affiliate Marketing Mistakes in 12 Years” and “The Affiliate Sales Kit – Writing Killer Proposals and Selling Yourself To Merchants” were among the best received of all the sessions, and Nadeem was mobbed by audience members afterwards all wanting his business card!

I was also pleased to catch up with a few of Azam’s new clients such as Signature Gifts. The exhibition hall, which had over 40 stands this year, provided the ideal backdrop for us to meet and chat with relevant network staff and affiliates.

To read more about the event and to download all the presentation slides, visit the a4uexpo blog. On behalf of the team at Azam Marketing, I would like to take this opportunity to thank the organisers for putting on another excellent event, and the sponsors for all the complimentary drinks and food we enjoyed whilst at the Expo networking parties. We can’t wait to come back next year!

Related Link: A4UExpo 2008 review and pictures

Being a ‘new media’ geek, I was thrilled to read a new report published by the Internet Advertising Bureau which shows online advertising expenditure in the UK has overtaken television. Internet spend grew by 4.6% to £1,752.1m/$2,791m to a record market share of 23.5%, while TV spending collapsed 16.1% to £1,639m/$2,610m.

It beggars belief to think that the internet has already taken over the all-mighty television when online had almost a 0% market share as recently as 1999 as the following chart depicts:

This pie chart shows where advertising budgets were spent in the first half of 2009:

The recession has accelerated the migration of advertising spend from traditional media such as print, radio and television to online according to the report. IAB chief executive Guy Phillipson says online advertising will continue to grow: “We could see absolutely see it grow to being a 30% medium (of ad share spend), to go past £4bn to even £5bn annually”.

The UK remains the place where it’s all happening, with the world’s highest market share of ad spend going online.

When I ditched a long-standing career in old media to start a pure play dot.com company in 1997, most people were critical of my decision. Not understanding the internet or appreciating its potential, many of my journalist colleagues stuck to their cosy jobs while I thrust myself into cyberspace because I was adamant the internet would destroy much of traditional media.

It’s not a decision I made with any pleasure, and every time I hear about a newspaper closing down or a book publisher shedding staff, it upsets me because I always have been and always will be an aficionado of print, but one can’t be a Luddite and has to move with the times.

In the same way, is your business still clinging to some antiquated and ineffective forms of marketing just because that’s what you’ve always done? Big and small companies alike are shifting their advertising budgets to the web, because it is cost-effective, accountable and measurable. Azam Marketing has not jumped on board the internet advertising bandwagon in the last few years, with staff who are learning the ropes, but has been at the thick of the action since 1997, and so if you would like to acquire new customers by advertising on the most powerful medium in the world, we are the people you should contact.

Over the years I’ve had dozens of people encouraging me to do more public speaking, but I’ve simply not been able to find the time among all my commitments. However, after not an inconsiderable amount of arm twisting from a few sources, I have finally relented and agreed to speak at the a4u expo taking place in London on 13 and 14 October.

Here are the talks I’ll be giving. The first one is by myself and the second with the fabulous Grant Reid from Stream:20:

“Day One – 13th October 2009 – 16:00 – 17:00 – Platinum 3

My 12 Biggest Affiliate Marketing Mistakes in 12 Years

Affiliate marketing guru Nadeem Azam provides an in-depth, informative and sometimes humorous insight into the biggest mistakes he has made each year since starting out in affiliate marketing in 1997 and also shares some of the secrets of success. “I see most affiliates starting their journeys in this industry making the same misjudgements and it frustrates me because I don’t want them to waste months of their precious time as I have done,” says Nadeem. “Hopefully, by learning from the mistakes I have made, people will be able to generate a healthy income from affiliate marketing a lot quicker than I was able to!”

Topics covered will include: lack of focus; entering too many and not the most profitable sectors/verticals; lack of delegation and outsourcing; poor eCRM; lack of mailing lists and newsletters; promoting low CPA/CPS merchants; being too dependent on certain merchants for income; poor time-management. Followed by a Q&A Session.”

“Day Two – 14th October 2009 – 17:15 – 18:15 – Platinum 4

The Affiliate Sales Kit – Writing Killer Proposals and Selling Yourself To Merchants

Hear two experts within the affiliate sphere talk about how to power up your sales armoury. Nadeem, with 12 years experience in the sector, has often won pitches against larger companies, winning contracts from the likes of Trinity Mirror, Newsquest, Tesco and Virgin Holidays. He will be giving a presentation entitled ‘Writing and Presenting Killer Proposals and Pitches’. In this must-attend session Nadeem will go into detail about how to hit the right buttons to win lucrative deals from big brand advertisers and their agencies.

Meanwhile Grant will be presenting on how affiliates must influence the key decision makers within the respective online teams. He’ll discuss how you need to ensure you sell your business and the sales benefits to the client and that affiliates need to promote the efficient use of budget and try to pull budget from other less efficient marketing channels to grow, develop and survive! Topics will include; Talking to the decision makers, selling your services, PPC, SEO & Twitter, Targeting, The importance of regular contact, other RTM’s as competition and the risk reward model.”

As usual there will be a few members of the Azam Marketing team at the event. We look forward to seeing you there!


Related Link: Write-up of a4u Expo 2008.