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Far too often we see content marketers quit at the moment of conversion, the time when a prospect turns into a customer. It appears like that’s the end of the story for most of them. But, as digital marketing authority Christine Warner emphasises, preserving buyers is as important if not more than procuring new ones. […]



If you are a marketer in today’s world you need to be profoundly aware of the optimal demographics for your product or service to be successful. That insight will take your campaigns to the next level. If you don’t, you will lose out to the competition. Here is why targeting searches at search engines or […]



Increasing B2B sales isn’t simply a matter of hanging out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they have the right vendor at the right time for the right price. Because there are more people involved and there are higher price points, we […]



It is vital to ensure your sales strategy is laser focused and effective. Your B2B and B2C lead acquisition strategy is critical to success or failure. You may have the best talkers, presenters and deal-makers in your team. However, it’s going to be a long and difficult journey, and potentially cataclysmic for your business, if […]



In an exciting new series, we will be publishing articles to enable you to upscale your skills in the work environment, including effectively prospecting for clients, productive ways to manage clients deal once they’ve come on board, handling colleagues with emotional intelligence, the most powerful online marketing techniques and tools, and much more. The first […]



This is the second tutorial in our Affiliate Marketing Masterclass series. Part One, which explains the terminology used in affiliate and online marketing, is here. Many people who are new to affiliate marketing get excited by the hype that most advertisers and their networks put out about the potential to make whopping commissions from promoting […]



We are delighted to launch Azam Marketing’s Affiliate Marketing Masterclass series. This course is based on our unparalleled twenty years of expertise in affiliate marketing and will spill the beans on how you can become successful as an affiliate. The foundation to success in any field is to robustly understand the terminology and that is […]



Interestingly, both this week’s ‘Broadcast’ and ‘Campaign’ magazines have articles on their front pages about the startling lack of BME staff in the creative and media industries in the UK. Whereas 44% of London’s population consists of people from black and minority ethnic groups, only around 12% of those working in fields such as television […]



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