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It is vital to ensure your sales strategy is laser focused and effective. Your B2B and B2C lead acquisition strategy is critical to success or failure. You may have the best talkers, presenters and deal-makers in your team. However, it’s going to be a long and difficult journey, and potentially cataclysmic for your business, if […]



In an exciting new series, we will be publishing articles to enable you to upscale your skills in the work environment, including effectively prospecting for clients, productive ways to manage clients deal once they’ve come on board, handling colleagues with emotional intelligence, the most powerful online marketing techniques and tools, and much more. The first […]



This is the second tutorial in our Affiliate Marketing Masterclass series. Part One, which explains the terminology used in affiliate and online marketing, is here. Many people who are new to affiliate marketing get excited by the hype that most advertisers and their networks put out about the potential to make whopping commissions from promoting […]



We are delighted to launch Azam Marketing’s Affiliate Marketing Masterclass series. This course is based on our unparalleled twenty years of expertise in affiliate marketing and will spill the beans on how you can become successful as an affiliate. The foundation to success in any field is to robustly understand the terminology and that is […]



Interestingly, both this week’s ‘Broadcast’ and ‘Campaign’ magazines have articles on their front pages about the startling lack of BME staff in the creative and media industries in the UK. Whereas 44% of London’s population consists of people from black and minority ethnic groups, only around 12% of those working in fields such as television […]



As a background summary for those that don’t know me (Nadeem Azam) particularly well and may be wondering what qualifies me to write this article, I have been working full-time in affiliate marketing since 1997, regularly spending 100 hours a week running a business which not only operates as a major affiliate / publisher, but […]



Google has had a generous initiative to provide free advertising for non-profit organisations for many years, but a straw-poll Azam Marketing has conducted over the last month has shown that, even within the online marketing profession, 87% of people have not heard of it. As Hubspot have said, it is the “biggest missed opportunity in […]



  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers […]



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