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This is the second tutorial in our Affiliate Marketing Masterclass series. Part One, which explains the terminology used in affiliate and online marketing, is here. Many people who are new to affiliate marketing get excited by the hype that most advertisers and their networks put out about the potential to make whopping commissions from promoting […]



We are delighted to launch Azam Marketing’s Affiliate Marketing Masterclass series. This course is based on our unparalleled twenty years of expertise in affiliate marketing and will spill the beans on how you can become successful as an affiliate. The foundation to success in any field is to robustly understand the terminology and that is […]



Interestingly, both this week’s ‘Broadcast’ and ‘Campaign’ magazines have articles on their front pages about the startling lack of BME staff in the creative and media industries in the UK. Whereas 44% of London’s population consists of people from black and minority ethnic groups, only around 12% of those working in fields such as television […]



As a background summary for those that don’t know me (Nadeem Azam) particularly well and may be wondering what qualifies me to write this article, I have been working full-time in affiliate marketing since 1997, regularly spending 100 hours a week running a business which not only operates as a major affiliate / publisher, but […]



Google has had a generous initiative to provide free advertising for non-profit organisations for many years, but a straw-poll Azam Marketing has conducted over the last month has shown that, even within the online marketing profession, 87% of people have not heard of it. As Hubspot have said, it is the “biggest missed opportunity in […]



  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers […]



In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the […]



It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always […]



  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche when you are on […]



  It’s that time of the year again when the streets of London are filled with beautiful, glistening Christmas lights and people walking around are happy, smiley and full of excitement of what’s to come. Christmas presents are mostly all wrapped up and New Year’s resolutions thought out. We are all hoping for a peaceful […]



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