As a background summary for those that don’t know me (Nadeem Azam) particularly well and may be wondering what qualifies me to write this article, I have been working full-time in affiliate marketing since 1997, regularly spending 100 hours a week running a business which not only operates as a major affiliate / publisher, but […]

Google offers $10,000 in free advertising credit every month to nonprofits all over the globe to help them spread the message about their missions. This allows you to have in-search ads on Google and reach thousands of new donors or volunteers.

  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers […]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the […]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always […]

  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche when you are on […]