With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no [...]

When I first started my career in email marketing the unsubscribe process was very simple. The subscriber simply had to reply to the sender with the word “unsubscribe” in the subject line and that was it – job done! Nowadays however, many companies choose to complicate the opt-out process, leading to frustration and customer dissatisfaction. [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]