‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. It seems like everyone in the West has a smartphone – be it an iPhone, [...]

  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers [...]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always [...]

  The following article was originally published in the UK2.net blog and has been reproduced at Azam.info with permission. Unless you’ve been hiding under a stone for the last few months, you will have seen that Google+ is the new social site that’s got SEOs giddy with anticipation. Google’s new social platform has been with [...]

Think Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it deserves. If you don’t already know, Think Visibility is hailed by the [...]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful [...]

We’re thrilled to welcome two new faces to help with our growing client list – paid search superstar Saija Mahon and web and graphic design guru Pedro Rodrigues! Saija joins Azam’s paid search division as Search Manager, having worked for many top media agencies including Walker Media and Profero where she managed successful campaigns for [...]

With plans for our summer networking event in progress, a host of new clients under our belt, and winning Best Finance Publisher at this month’s a4u Awards, Azam Marketing has been a hive of activity of late, and so we’re delighted to welcome a new pair of hands to our fast-expanding SEM team in the [...]

Further to our announcement that Azam Marketing has been shortlisted for two categories this year at the prestigious Performance Marketing Awards, we’re delighted to reveal that we’ll also be sponsoring the International Award at the event later this month. The International Award is a new category this year and the judges will be looking ‘for [...]

Many businesses today think it’s a ‘must’ to jump on the social media bandwagon by getting Facebook and Twitter profiles created in the hope of benefiting them. Bloggers and online entrepreneurs have hyped up all things social media a stretch too far