‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. It seems like everyone in the West has a smartphone – be it an iPhone, [...]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful [...]

With plans for our summer networking event in progress, a host of new clients under our belt, and winning Best Finance Publisher at this month’s a4u Awards, Azam Marketing has been a hive of activity of late, and so we’re delighted to welcome a new pair of hands to our fast-expanding SEM team in the [...]

Due to a doubling in our client base in the last 12 months we are on a recruitment drive once again and seeking new digital superstars to join the growing Azam Marketing team. Below are a list of exciting vacancies we have. These are all senior roles; you must have at least two years full-time [...]

Your Search Engine Optimization (SEO) and PayPerClick (PPC) efforts should go hand in hand. You are sacrificing traffic if you aren’t targeting customers in both areas: • 80% of the time searchers go to the organic results first • 65% of search traffic goes to the top ten search results • 60% of searchers click [...]

Our relentless pace of growth shows no sign of abating and we’re hiring again. Below are a list of six exciting new vacancies we have. These are all senior roles; you must have at least two years full-time or three years part-time experience in the discipline you are applying for the position in. Click on the job title for [...]

A new survey of the UK search engine marketplace shows that Yahoo has lost 40% of its market share in the last 12 months. The report by Efficient Frontier indicates that spending on search marketing in the UK rose by 11% between Q4 2007 and Q4 2008, in contrast to an 8% drop in the [...]

Despite the credit crunch taking it’s hold on the global economy, the last year has been the busiest ever at Azam HQ. We have been very fortunate and blessed to maintain a tremendous pace of growth with our business which has led to new client acquistions and in turn the opportunity to welcome new team members to Azam Marketing. We are following our announcement of [...]

Today I am going to review the new pay per click advertising network from Netklix who have started advertising in our blog. Netklix are not actually a new network; they were founded in 1999 and originally began life as an affiliate network, running programs in the UK and USA. Shifting from CPA to CPC, the [...]

Time flies when you’re having fun and it seems that no sooner have I placed the final full stop on the May monthly round-up than it’s time to begin the June one… Xpango To celebrate the launch of Xpango’s affiliate program on Commission Junction last month and show publishers how rewarding the brand is, we [...]