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  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers […]



  Unless you’ve been hiding under a stone for the last few months, you will have seen that Google+ is grabbing more and more attention. Google’s social platform has been with us for a while now and has caused quite a stir already. This is because, as well as having some fairly nifty features, it […]



Think Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it deserves. If you don’t already know, Think Visibility is hailed by the […]



In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful […]



Due to a doubling in our client base in the last 12 months we are on a recruitment drive once again and seeking new digital superstars to join the growing Azam Marketing team. Below are a list of exciting vacancies we have. These are all senior roles; you must have at least two years full-time […]



Think Visibility 4 took place this weekend. It’s the second Think Vis. event I have attended and Dom and his team did not disappoint in bringing the best speakers from the online marketing industry together for a fourth time. One of my favourite sessions of the day was ‘Keywords and Mini Sites’ presented by Gary Taylor. I’m not […]



I attended my first Think Visibility conference on Saturday and found it to be a really useful and informative event which was also fun at the same time. It was held at the Alea Casino’s conference area, a splendid venue in Leeds, West Yorkshire. Tom Critchlow’s overview of Local SEO Strategies provided an interesting insight into […]



Your Search Engine Optimization (SEO) and PayPerClick (PPC) efforts should go hand in hand. You are sacrificing traffic if you aren’t targeting customers in both areas: • 80% of the time searchers go to the organic results first • 65% of search traffic goes to the top ten search results • 60% of searchers click […]



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