With the credit crunch letting leash on the UK and global economy, we have started to see numerous changes transpiring as organisations are forced to make redundancies and limit marketing spend. Some companies are choosing to reduce affiliate marketing commissions and even close programs entirely. However, The Co-operative Travel is a reinvigorated company with a [...]

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On Wednesday I braved the snow and attended another Econsultancy Manchester Digital Shorts event. Ian Jindal is a firm favourite of the Azam team and I went to see his review of Christmas 2008 trading results as well as predictions for developments in e-commerce in 2009.
The British are among the most recent group of online purchasers in the Western world, yet [...]

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I am pleased to announce the launch of Ironmongery Direct on Webgains.
Ironmongery Direct has been in the business of supplying ironmongery to the public as well as builders, joiners and shopfitters for over 35 years and boasts the UK’s widest range of ironmongery products, over 11,500 in total. The website provides all the ironmongery needed for timber windows, doors and cabinets [...]

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Good news! The IAB Affiliate Marketing Council (AMC) has unveiled its code of best practice for the use of voucher codes online.

The code stipulates that any websites displaying voucher codes must support them by showing full details of vouchers on offer, expiry dates and legitimate activation instructions.

The policy also states that sale offers [...]

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It ceased to amaze me a long time ago how easy it was to manipulate the rank and file in society and, with enough marketing guile, be able to influence what they say and do (today is the 70th anniversary of Kristallnacht), but what still astonishes me is how the supposedly smartest and best educated [...]

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Why it’s going to be a Merry Christmas in the Kingdom of Affiliate Marketing despite the credit crunch. An Affiliate Manager shares her thoughts…
My brother startled me last week by sending over his Christmas ‘wish list’. As far as I’m concerned, Christmas does not exist until the last week of November at which point I [...]

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Wow – I’ve just returned from my first A4U Expo and what a fantastic time I had meeting new and old faces and finding out the latest news and predictions about the future of the online marketing industry.
Matt Wood and his team did themselves proud organising an exciting line up of relevant and informative presentations over [...]

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I am pleased to announce Xpango.com is launching a new commission rate of £7, which is worth around US $12.50, and giving affiliates an early Christmas present with a special voucher code. The new commission rate is now live within the Xpango interface on CJ.
Xpango is replacing its three tiered commission structure with a very [...]

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Fresh from her exploits in the national press, our super Senior Affiliate Manager Sinead has been interviewed by Affiliates4U.TV which features interviews with industry figures. You can watch the video here:
 

Talking of televisual interviews, I was invited onto the news of the Sky TV channel DM Digital on Wednesday to be interviewed about the credit [...]

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While both the front and back cover of Tuesday’s Daily Express celebrated "wonder girl" Becky Adlington’s achievements, who has now won two swimming gold medals at the Olympics, star of the inside ‘Switch & Save’ supplement was our very own irrepressible Affiliate Manager Sinead Hernen.
Sinead was giving advice on saving money in these difficult times and made sure our [...]

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