Posted by Karen Clayton as Email Marketing, Life
The pet hate of many online marketers is the ever increasing level of spam emails which reach out to unlucky recipients with a bewildering array of bizarre product offers and services. According to Microsoft, more than 97% of all emails sent over the internet are now classed as unwanted or ‘junk’.
Some ‘services’ offered by spam emails (marriage proposals and the like) are so ludicrous that they can be dismissed as an irritating but amusing distraction. However most people would agree that spam is a daily annoyance that can only be controlled with the liberal use of the delete button. Inconvenient and frustrating for sure, but is there a more serious consequence too?
In today’s world where we are all encouraged to be more eco-aware, it’s empowering to read that email spammers have become one of the green lobby’s latest targets: The Carbon Footprint of Email Spam report published by antivirus firm McAfee reveals some eye-opening facts about the ecological cost of spam emails. According to their estimates, the average year’s spam in the US alone is responsible for producing 17 million tons of CO2 and 33bn kilowatt hours of wasted energy as people sift through their inboxes in search of genuine emails.
So what can be done to limit the amount of spam that you receive? Thankfully, most ISPs offer spam blocking as part of their service, and there are also free downloads for your mail client from sites such as Mailwasher and Spam Assassin. These delete spam on your server before they even reach your inbox.
Whilst it’s clear that spam is never going disappear completely, its good to know that there are still a few ways of fighting it, and you can now be assured that you are doing your bit for Mother Nature too!
Client News: The Belmont Thornton affiliate program is now live on the Tradedoubler network. Earn a generous £10.00 per lead. Contact karen [at] azam.net for more information.
2 Responses
Gary Corrales
May 27th, 2009 at 4:38 pm
1Is this in compliance with the Data Protection Act? Can they register your details and start sending you emails just from a scan form your batch?
N Azam
June 4th, 2009 at 9:16 pm
2Hi Gary. Great to hear from you and hope all is well.
The Western world’s data laws have been created to protect the rights and interests of businesses, who line the pockets of politicians and the movers and shakers in society, not your average Joe.
I think it is immoral. It’s sad that, just by expressing an interest in something, companies feel they have the right to spam you for the rest of the your life. Then again, morals and running a business in the Western world seldom did go together.
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