I’ve had quite a few people asking to see my Powerpoint presentation about email marketing at this year’s a4u Expo performance marketing conference which took place a few days ago in London, so am placing it on this blog.
In the presentation I share the secrets of profitably growing, managing, and mailing a database. It covers how to actively growing one’s mailing list size; data collection strategies; cleansing and validating data; segmenting records into different verticals based on consumer preferences; getting into inboxes and optimising deliverability; negotiating higher CPAs and fishing for CPM, CPC, hybrid and tenancy deals; and much more.
The Powerpoint is below, after a few pictures of the talk.
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