How to Build and Make Real Money on your Email Lists – a4u Expo London Presentation

I’ve had quite a few people asking to see my Powerpoint presentation about email marketing at this year’s a4u Expo performance marketing conference which took place a few days ago in London, so am placing it on this blog.

In the presentation I share the secrets of profitably growing, managing, and mailing a database. It covers how to actively growing one’s mailing list size; data collection strategies; cleansing and validating data; segmenting records into different verticals based on consumer preferences; getting into inboxes and optimising deliverability; negotiating higher CPAs and fishing for CPM, CPC, hybrid and tenancy deals; and much more.

The Powerpoint is below, after a few pictures of the talk.

If you have Powerpoint, you may click here to view the presentation in full-screen mode.

If you’d like to hire Azam Marketing’s email team to assist in any way, shape, or form with your eCRM, database management or email marketing, get in touch by calling +44 (0) 20 7436 4496 or emailing results [at] azam.net


You can see the Powerpoints of my two presentations at last year’s a4u Expo London here: My 12 Biggest Affiliate Marketing Mistakes in 12 Years and The Affiliate Sales Kit – Writing Killer Proposals and Selling Yourself to Merchants.