I’ve had quite a few people asking to see my Powerpoint presentation about email marketing at this year’s PerformanceIN Live (formerly a4u Expo) performance marketing conference which took place a few days ago in London, so am placing it on this blog.

In the presentation I share the secrets of profitably growing, managing, and mailing a database. It covers how to actively growing one’s mailing list size; data collection strategies; cleansing and validating data; segmenting records into different verticals based on consumer preferences; getting into inboxes and optimising deliverability; negotiating higher CPAs and fishing for CPM, CPC, hybrid and tenancy deals; and much more.

The Powerpoint is below, after a few pictures of the talk.


Nadeem Azam giving a presentation about email marketing and eCRM at PerformanceIN Live which took place at the Excel Centre in London



Nadeem Azam giving a presentation about email marketing and eCRM at PerformanceIN Live which took place at the Excel Centre in London



Nadeem Azam giving a presentation about email marketing and eCRM at PerformanceIN Live which took place at the Excel Centre in London



Nadeem Azam giving a presentation about email marketing and eCRM at PerformanceIN Live which took place at the Excel Centre in London




If you have Powerpoint, you may click here to view the presentation in full-screen mode.







If you’d like to hire Azam Marketing’s email team to assist in any way, shape, or form with your eCRM, database management or email marketing, get in touch by emailing enquiry [at] azam.net


You can see the Powerpoints of my two presentations at last year’s PerformanceIN Live London here: My 12 Biggest Affiliate Marketing Mistakes in 12 Years and The Affiliate Sales Kit – Writing Killer Proposals and Selling Yourself to Merchants.