Since 2002 MoreNiche affiliate network have established themselves as one of the most proactive players in the affiliate industry, with a track record of delivering some of the most generous paying healthcare programs currently available including Alli, Adios, and Lipobind.

Azam Marketing has recently started working with the network from both an agency and publisher angle, and we thought it’d be the perfect time to invite Managing Director Andrew Slack to tell us more about the network. Here’s what he had to say:


Thanks for your time, Andrew. Could you start by telling us a bit about yourself and your background?

With a degree in Computer Science, I’m a techie at heart. I really enjoy solving problems and I believe that helps massively when running an online business.

I’ve worked in affiliate marketing for over 10 years now, starting out as an affiliate back when eBay paid per impression! I sold my first website in 2002 for $13,000 dollars which for a student was a very tidy sum. After university I went on to work for several affiliate networks and merchants to develop my understanding of the industry.

Why did you decide to set up MoreNiche?

MoreNiche has been going since 2002 in one form or another. To begin with, the focus was in the adult health sector, where affiliate marketing has long been the preferred online marketing channel.

In 2006 we sold a number of key brands: this multimillion pound deal allowed us to rebrand and develop a new affiliate platform from scratch. We invested heavily to make sure that we could include all the features we felt were missing from other networks.

What benefits do you offer?

At MoreNiche we pride ourselves on being very accessible. Our account managers each have a maximum of five accounts, spending at least one day per week on each program. This gives them the time to engage with affiliates on a one-to-one basis and focus on helping them to earn money.

We’re not playing a numbers game, we have small group of premium merchants who understand affiliate marketing and provide high commissions to affiliates.

We also offer lifetime cookies, the most aggressive tracking system in the industry (we get paid when affiliates makes sales, so you can bet your bottom dollar we want to track every sale!), 20-50% commissions as standard and a host of free tools such as YouTube training videos. See an example here:


What separates MoreNiche from other affiliate networks?

We care about our affiliates! Our team is addicted to internet marketing and we are not a 9 to 5 company.

We go beyond the call of duty to help our affiliates and reward them for their hard work. Our rewards scheme, where affiliates can earn free gifts from t-shirts to luxury sports cars, recognises the achievements of new starters as well as established super affiliates.

Tell us about your reporting tools/payment options

Our advanced tracking technologies ensure the correct affiliate always gets credit for the sale. With real-time reporting you can see sales instantly, and many affiliates find our SMS notifications very handy.

The average commission across the network is over £43. We pay affiliates every two weeks by cheque, bank transfer or Paypal.

Related:   Throwback Ten Years: Azam Marketing Wins Again at Performance Marketing Awards!

What is the application/acceptance process for new affiliates?

Our approval process has been made as simple as possible. Just give us your name, email address and home address and your account is set up and ready to use. A member of our team then reviews each new profile, with 95% of all affiliates being approved.

“OMG… what about affiliate fraud?” I hear you scream! At MoreNiche we monitor all traffic and sales and have some pretty complex reporting tools; this allows us to approve a higher percentage of affiliates and catch any suspicious affiliates before they get paid.

With chargebacks and affiliate fraud at less than 1% of all transactions we do a pretty good job.

What technical developments do you have planned?

We have ambitious plans and are busy improving the management of our affiliate resources so that our merchants and staff can use them more effectively.

We’re also putting together a list of proven suppliers which affiliates can use to outsource tasks such as copy writing, design and web development. Affiliates who do not have the time or skills to do this work themselves will be able to contact and manage freelancers via our network.

MoreNiche offer a wide range of healthcare affiliate programs, with commissions typically starting from 20%
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What trick do you think affiliates are missing right now?

My biggest recommendation for any business is localisation. We have been working with a number of super affiliates to help them build multiple versions of their websites for customers in different countries.

For example, UK surfers tend to be more conservative than their US counterparts, so instead of using aggressive, direct messaging such as “You will drop 3 stone overnight” affiliates should take a gentler, more measured approach, e.g. “When combining product XYZ with a controlled diet, users experienced a 17.6% loss in appetite”.

Which blogs do you read?

I have RSS subscriptions to many affiliate marketing blogs but some of my favourites are where John Lamerton manages to get the mix of great content and interesting topics spot on, and Fish and Clicks – Paul Wright’s blog. It’s updated less frequently but always worth the wait with lots of effort going into every post.

And finally, how would you convince someone to give MoreNiche a try?

MoreNiche is not for everyone, don’t sign up if you’re looking for a get rich quick scheme and think you know everything about affiliate marketing (nobody does). However if you’re willing to put the effort in I can guarantee more sales and more money than you can earn with any other network!

Here’s an incentive for readers of this blog:

  • Visit us at MoreNiche HQ, and allow us to assess your strengths and weaknesses
  • We will construct a simple plan of action for you to follow
  • You dedicate just 1-2 hours per day for 1 month
  • Listen and implement what our account managers suggestIf you fail to make a sale, I will personally pay you £100 and your travelling expenses for the visit (offer for UK affiliates only). What are you waiting for? Give us a go!
  • To take up Andrew’s challenge and try the network out for yourself, sign up here.