Time flies when you’re having fun and it seems that no sooner have I placed the final full stop on the May monthly round-up than it’s time to begin the June one…
Xpango
To celebrate the launch of Xpango’s affiliate program on Commission Junction last month and show publishers how rewarding the brand is, we are launching a fantastic competition where you can win a seriously cool Nintendo Wii plus a Wii Fit pad, the latter which was only released in the UK last month.
The publisher that generates the most leads between the 1st June and 31st July, 2008 will win this amazing prize.
That’s not all – all publishers who produce over 50 leads with actions during this time will also be placed in a draw to win an iPod Nano.
Find out more about the Xpango affiliate program.
FroggybankScan from Web User magazine which selected FroggyBank.co.uk as one of their 'Best New Sites'
This groundbreaking new 100% cashback site has been going from strengh to strength and has gained considerable coverage in newspapers, magazines and websites. Web User magazine selected it in their ‘Best New Sites’ section, giving it four stars out of five, and it’s even been on MSN.
The affiliate program will be launching on CJ next week. Whereas other 100% cashback sites give no reward for referring members to them, affiliates will enjoy a generous 60p when people join Froggybank. The sign-up form is ultra short: it just requires an email address, password and username, and there are no distracting co-reg boxes.
Moneynet
We are delighted to welcome a new client to our stable. Launched just one month after Azam Marketing in 1997, moneynet was the first UK website to publish an independent and impartial overview of the products available in the personal finance sector, giving consumers the freedom and ease to choose the product best suited to their needs.
Moneynet has grown to become one of the leading comparison sites in the UK and users can now use the site to find the best prices for insurance, credit cards, loans, mortgages, utilities and much more.
We are in the process of setting up a high-paying affiliate program for moneynet and it should be launched towards the end of this month, so stay tuned.
Azam Marketing – Paid Search
Google likes to keep our search division on its toes and May was another tumultous month.
It did not surprise the Azam Marketing bods that I won a prize at the Buy.at Speakeasy event for being the first one to identify what the term 5 / 5 referred to in the field of search, as the Google Adwords changes coming into force that day had consumed quite a bit of my time.
What has the outcome of the developments been? Not as drastic as some had feared, but in many cases our PPC team has had to increase bids on clients’ brand name terms. This has particularly been the case with, for instance, airlines we are contracted to do paid search for, whose trademarked terms have been attacked by consolidators and comparison sites. Hey ho, it’s precisely the reason why Google brought in the changes, to force marketers to increase bids, so not a suprise.
The changes have also added considerably to our Affiliate Management workload as clients’ trademarked terms that were previously protected are now open for anybody to bid on. It means both rivals and affiliates are able to advertise on the terms.
Even though brand name bidding is prohibited on most affiliate programs we manage, some affiliates have been ‘trying it on’ and our Senior Affiliate Manager Sinead has been struggling on a daily basis to keep tabs on the situation and kick off cheating affiliates from programs. The Brandwatcher tool has been a Godsend. When caught, one affiliate responded remarkably frankly: “to be honest, I was expecting to get found out. I wanted to see how long I could get away with it for.”
Unlike most networks and agencies who just give violating affiliates a warning the first couple of times, we instantly revoke all commissions and terminate affiliates from programs, so it’s not a good idea to mess with our clients!
Azam Marketing – Events
We must attend more gatherings than any other agency in our sector: last month, for instance, we were at Internet World, the Buy.at Speakeasy, Maz (Affiliate Future)’s leaving do, Travel Distribution Summit 2008, a Zanox networking evening, a Manchester affiliate marketing meet-up, Affiliate Dinner London, and a couple of informal affiliate gatherings. It can be tiring, but I put a big emphasis on attending events because it allows us to keep a pulse on developments in our industry, forge relationships with people in the sector, and spread the word about our clients.   
My diary is already filling up with gatherings for June and if anybody would like to meet up at one of the events such as Online Marketing Show, get in touch at results [at] azam.net.