Comments on: Advertising budgets to continue moving online in 2009 as other channels collapse http://www.azam.info/online-marketing-spend-growth-uk-usa/?utm_source=rss&utm_medium=rss&utm_campaign=online-marketing-spend-growth-uk-usa 1997-2012: 15 Years of Digital Marketing and Design Results Tue, 07 Feb 2012 14:53:33 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Internet Overtakes Television to Become Biggest Advertising Medium | Azam Marketing Online Advertising News, Tips & Resources http://www.azam.info/online-marketing-spend-growth-uk-usa/comment-page-1/#comment-2630 Internet Overtakes Television to Become Biggest Advertising Medium | Azam Marketing Online Advertising News, Tips & Resources Sat, 03 Oct 2009 12:42:25 +0000 http://www.azam.info/?p=507#comment-2630 [...] recession has accelerated the migration of advertising spend from traditional media such as print, radio and television to online according to the report. IAB chief executive Guy [...] [...] recession has accelerated the migration of advertising spend from traditional media such as print, radio and television to online according to the report. IAB chief executive Guy [...]

]]> By: N Azam http://www.azam.info/online-marketing-spend-growth-uk-usa/comment-page-1/#comment-1274 N Azam Sun, 15 Feb 2009 16:14:34 +0000 http://www.azam.info/?p=507#comment-1274 It is a definitive trend with more and more companies shifting ad budgets online. I believe it is a positive move by advertisers as it means they can ensure their advertising budgets are used more wisely and in a more accountable way. Some advertisers blow hundreds of thousands on offline advertising and don't have the foggiest idea if it's generated any results or not. It is a definitive trend with more and more companies shifting ad budgets online.

I believe it is a positive move by advertisers as it means they can ensure their advertising budgets are used more wisely and in a more accountable way. Some advertisers blow hundreds of thousands on offline advertising and don’t have the foggiest idea if it’s generated any results or not.

]]> By: pixelres http://www.azam.info/online-marketing-spend-growth-uk-usa/comment-page-1/#comment-1244 pixelres Sat, 24 Jan 2009 11:25:56 +0000 http://www.azam.info/?p=507#comment-1244 Finally, after three weeks in to 2009, we've just seen our first concrete brief where this is evidenced - a major UK brand moving ALL of it's spend from traditional media to online, whilst still requiring the same number of acquisitions. Good news for those in digital, so long as we can maintain a healthy measure of success! Finally, after three weeks in to 2009, we’ve just seen our first concrete brief where this is evidenced – a major UK brand moving ALL of it’s spend from traditional media to online, whilst still requiring the same number of acquisitions. Good news for those in digital, so long as we can maintain a healthy measure of success!

]]>