The European Parliament has seen sense and rejected its earlier opt-in amendment for cookies that would have wreaked havoc amongst internet users by requiring repeated pop-up windows or other intrusive virtual labels upon every web page visited by a user. (Full details can be found here.)
The EU was trying to protect or alert consumers from tracking [...]

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We’re pleased to announce that Azam Marketing is now working with Jim Kinloch at Signature Gifts to manage the affiliate programs for Gone Digging and Historic Newspapers, two of the UK’s fastest-growing brands for personalised and unique gifts.
The affiliate programs have been available on the Webgains network since 2005, and we’re looking forward to [...]

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With Christmas drawing ever closer, it’s tempting to overindulge in all the scrumptious party food and drinks that the season brings. However, it’s shocking to learn that in the UK around 43% of men and 33% of women are overweight with a further 22% of men and 23% of women falling into the obese category. [...]

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I see most affiliates starting their journeys in this industry making the same misjudgements I did and it frustrates me because I don’t want them to waste months of their precious time as I have done. So the purpose of this talk at a4uexpo London was not just to embarrass myself, but to enable people [...]

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I’ve had a lot of people contacting me requesting the slides of my talks at the A4U Expo and so am making them available in this and the next post.
I am not a disciple of the ‘Death by Powerpoint’ school of thought and firmly believe Powerpoints should help annotate a presentation, not be the [...]

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After two and a half days of networking and seminars, the 2009 London A4U Expo is over… and what an event it was! This was my first year at the Expo, and I feel privileged to have spent a few intensive but enjoyable days in the company of so many interesting and dynamic people.
Chris Johnson, [...]

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In spite of the economic woes the past year has been a bright one at Azam and our eCRM division has seen rapid growth, with the agency managing activities for clients ranging from Trinity Mirror to Purple Parking.
I am therefore delighted to officially welcome two colleagues who joined the Azam team a while back as [...]

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Being a ‘new media’ geek, I was thrilled to read a new report published by the Internet Advertising Bureau which shows online advertising expenditure in the UK has overtaken television. Internet spend grew by 4.6% to £1,752.1m/$2,791m to a record market share of 23.5%, while TV spending collapsed 16.1% to £1,639m/$2,610m.

It beggars belief to think [...]

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I’m delighted to report that Azam Marketing has passed another significant milestone for one of our clients, V A C Media, having recently helped them to win their 100th white label cashback partner, Newsquest.
We’ve worked with V A C Media since 2006 and are proud to have played an integral part in their meteoric rise [...]

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Over the years I’ve had dozens of people encouraging me to do more public speaking, but I’ve simply not been able to find the time among all my commitments. However, after not an inconsiderable amount of arm twisting from a few sources, I have finally relented and agreed to speak at the a4u expo taking [...]

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