'This is Affiliate Marketing' with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks. There are no tips or resources. No business advice. On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing. After all, affiliate marketing is about the people; not the companies.

I’ve been interviewed several times by radio and television stations this year, but the interview I’ve enjoyed the most is with Shawn Collins as part of his renowned ‘This is Affiliate Marketing’ podcast series.

For those people who don’t know him (have you been living under a stone??!!), Shawn is a legend in the affiliate marketing industry, having been a key figure in its development since he started out in 1997.

Shawn is Co-CEO of the Affiliate Summit, an industry conference for affiliate marketing, which regularly sells out and features the biggest names in performance marketing. He is also the Co-Editor-in-Chief of FeedFront Magazine.

His book, Successful Affiliate Marketing for Merchants is the best selling book in the space, and it is considered to be required reading by affiliate managers. He also wrote the Amazon bestselling book, Extra Money Answer, as well as Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates.

Shawn makes a point of not “talking shop” in his podcasts and there is no business talk; instead he tries to get to know what makes the personalities in the industry tick. As Shawn states, “affiliate marketing is about the people, not the companies”.

In the interview Shawn asks me about:

  • Muhammad Ali
  • Programming video games as a kid
  • Ending racial, class, and gender bias in creative professions
  • Studying political science and political ambitions
  • My addiction to reading which means checking out dozens of books from local libraries

Click play below to listen to the podcast, with relevant pictures:



Links from the interview:


Nadeem and Shawn at Affiliate Summit London conference in 2007

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