Dave Bird is the Managing Director of the leading UK cost per action network Monetise which rebranded earlier this year, as well as marketing agency Webtistic. In the second half of our feature, Dave explains what a typical afternoon is like in the Monetise offices, and how he switches off once he gets home. Read [...]

Since being rebranded earlier this year, UK cost per action network Monetise (formerly Profitistic) have achieved impressive growth with a host of new advertisers signing up and attracting a rapidly increasing base of affiliates. We asked Managing Director Dave Bird to give us an insight into a typical day at the Monetise offices in Derby [...]

I’ve had quite a few people asking to see my Powerpoint presentation about email marketing at this year’s a4u Expo performance marketing conference which took place a few days ago in London, so am placing it on this blog. In the presentation I share the secrets of profitably growing, managing, and mailing a database. It [...]

I’ve had a lot of people contacting me requesting the slides of my talks at the A4U Expo and so am making them available in this and the next post. I am not a disciple of the ‘Death by Powerpoint’ school of thought and firmly believe Powerpoints should help annotate a presentation, not be the [...]

After two and a half days of networking and seminars, the 2009 London A4U Expo is over… and what an event it was! This was my first year at the Expo, and I feel privileged to have spent a few intensive but enjoyable days in the company of so many interesting and dynamic people. Chris [...]

Over the years I’ve had dozens of people encouraging me to do more public speaking, but I’ve simply not been able to find the time among all my commitments. However, after not an inconsiderable amount of arm twisting from a few sources, I have finally relented and agreed to speak at the a4u expo taking [...]

It gives me great pleasure to introduce our newest team members and highly talented Affiliate Managers, Louise Goldstein and Karen Clayton. Both Louise and Karen have a wealth of online marketing experience having worked for some of the UK’s top online companies. They were brought on board not only for their expertise but track record for [...]

One day I hope to write a book about the affiliate marketing industry in the UK. It will be called Matt’s Mates. The reason is because the rise and rise of affiliate marketing in Blightey is inextricably linked with the ingenuity of one man, Matt Wood. In many ways Matt is not exceptional in British [...]