With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no [...]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, [...]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to [...]

London’s Grosvenor House Hotel was the venue for the annual Performance Marketing Awards which took place on Tuesday. Over 700 agencies, advertisers, publishers and networks enjoyed a night of fine dining, socialising and dancing. Compering the glitzy black tie awards ceremony was renowned comedian Rufus Hound. The number of award submissions had more than doubled [...]

Further to our announcement that Azam Marketing has been shortlisted for two categories this year at the prestigious Performance Marketing Awards, we’re delighted to reveal that we’ll also be sponsoring the International Award at the event later this month. The International Award is a new category this year and the judges will be looking ‘for [...]

You may have noticed Azam Marketing has been quieter than usual in recent months. It’s because we’ve been keeping our heads down during the long British winter, beavering away servicing clients, setting up systems to make things easier going forward, and bolstering our team. Now that we’ve consolidated our operations, we are going on a [...]

An interesting article in NMA last week outlined how a recent change to the Committee of Advertising Practice codes will now allow charities to show comparative ads on TV and radio for the first time. Charities are now able to tell the public exactly how they spend their donations compared to others. I initially found [...]

Being a ‘new media’ geek, I was thrilled to read a new report published by the Internet Advertising Bureau which shows online advertising expenditure in the UK has overtaken television. Internet spend grew by 4.6% to £1,752.1m/$2,791m to a record market share of 23.5%, while TV spending collapsed 16.1% to £1,639m/$2,610m. It beggars belief to [...]

Our relentless pace of growth shows no sign of abating and we’re hiring again. Below are a list of six exciting new vacancies we have. These are all senior roles; you must have at least two years full-time or three years part-time experience in the discipline you are applying for the position in. Click on the job title for [...]

We’ve had a poll in our blog giving you the chance to pick your favourite major US affiliate/advertising networks – we hope you were able to cast your votes. After some late voting activity, we’ve closed the poll and you can see the results on the left-hand side. Commission Junction have taken top honours with [...]