With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, [...]

With many of us feeling the squeeze in the current tough economic climate, it’s always worth looking at ways to keep costs low. If you are looking for a clever way to grow your business and save money then we recommend you look at Vistaprint’s brilliant range of free personalised items such as 250 free business [...]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to [...]

This article written by Patricia Frame was originally posted on Network Solutions®’ Women Grow Business blog. For many of us, the last few years have been very difficult. Work slowed or stopped. Our network changed as great contacts became unemployed. All around us was bad news and fear. Since 2007, 1.1 million entrepreneurs have disappeared, based [...]

Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? [...]

We’re extremely proud to announce another great addition to our Affiliate Management portfolio – Regus, providers of office space, virtual offices and meeting rooms to rent. We are going live with an affiliate program for the UK today and, as part of a global contract, will be launching affiliate programs in other countries at future [...]

School for Startups is the UK’s leading provider of business training for entrepreneurs, with lots of useful information on their website and regular one-day business courses across the country. It is the inspiration of serial entrepreneur and angel investor Doug Richard, who many of you will know as a ‘dragon’ or investor in the first [...]

After two and a half days of networking and seminars, the 2009 London A4U Expo is over… and what an event it was! This was my first year at the Expo, and I feel privileged to have spent a few intensive but enjoyable days in the company of so many interesting and dynamic people. Chris [...]