In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, [...]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always [...]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to [...]

  Azam Marketing has had a very busy year indeed – sometimes so frenetic we’ve forgotten to stop and look back at where we were at the start of the twelth year of the Millennium and how much things have progressed during the course of 2011. We thought this week would be the perfect time [...]

  It’s that time of the year again when the streets of London are filled with beautiful, glistening Christmas lights and people walking around are happy, smiley and full of excitement of what’s to come. Christmas presents are mostly all wrapped up and New Year’s resolutions thought out. We are all hoping for a peaceful [...]

Dave Bird is the Managing Director of the leading UK cost per action network Monetise which rebranded earlier this year, as well as marketing agency Webtistic. In the second half of our feature, Dave explains what a typical afternoon is like in the Monetise offices, and how he switches off once he gets home. Read [...]

Network Solutions® is renowned for pioneering the service for creating and acquiring specific “web addresses” (domain name registration) and even received a name check in the film ‘The Social Network’ as the domain registrar for the social media phenomenon that is Facebook!   Having been in the technology space for over 30 years, Network Solutions [...]

Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? [...]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful [...]