The current global recession, which first started half a decade ago with the downfall of the banking industry in 2008, has seen businesses across the world face mounting challenges and a fair number have shut up shop. Many individuals are finding themselves being made redundant or unable to secure new employment. Despite this, research shows [...]

With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no [...]

When I first started my career in email marketing the unsubscribe process was very simple. The subscriber simply had to reply to the sender with the word “unsubscribe” in the subject line and that was it – job done! Nowadays however, many companies choose to complicate the opt-out process, leading to frustration and customer dissatisfaction. [...]

Ensuring as many emails as possible get into inboxes is critical to the success of many online businesses and becoming tougher by the month. The leading portal on performance marketing, Performance Marketing Insider, invited our CEO to share the tricks of the trade. Watch the video below in which Murray Newlands interviews Nadeem: Do you [...]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, [...]

In the first of a serious of articles on improving results from email marketing, Azam Marketing’s Director of eCRM Operations Ryan Ranaweera, who has been in the email marketing industry for a decade, offers advice on improving open rates. One of the core measures to identify the success of an email marketing campaign is the [...]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to [...]

Dave Bird is the Managing Director of the leading UK cost per action network Monetise which rebranded earlier this year, as well as marketing agency Webtistic. In the second half of our feature, Dave explains what a typical afternoon is like in the Monetise offices, and how he switches off once he gets home. Read [...]

Since being rebranded earlier this year, UK cost per action network Monetise (formerly Profitistic) have achieved impressive growth with a host of new advertisers signing up and attracting a rapidly increasing base of affiliates. We asked Managing Director Dave Bird to give us an insight into a typical day at the Monetise offices in Derby [...]

While many digital marketers are focusing on newer, sexier forms of customer acquisition and retention, often for little other reason than to be ‘trendy’, many of the wisest heads in the industry are focusing on the ongoing power of email marketing to generate impressive results. Most daily deals sites won’t even let you see what [...]