The CEO of Azam Marketing wraps up 2012 with twelve of the most important take-aways (for the brain rather than the mouth that is) of the year. What a year 2012 was. I have no doubt it’s been as much of a rollercoaster for you as it has been for Team Azam. In the year [...]

‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. It seems like everyone in the West has a smartphone – be it an iPhone, [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]

In the first of a serious of articles on improving results from email marketing, Azam Marketing’s Director of eCRM Operations Ryan Ranaweera, who has been in the email marketing industry for a decade, offers advice on improving open rates. One of the core measures to identify the success of an email marketing campaign is the [...]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always [...]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to [...]

  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche when you are on [...]

  Azam Marketing has had a very busy year indeed – sometimes so frenetic we’ve forgotten to stop and look back at where we were at the start of the twelth year of the Millennium and how much things have progressed during the course of 2011. We thought this week would be the perfect time [...]

Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? [...]

On Azam Marketing’s 14th anniversary, CEO Nadeem writes about the company’s founding as well as revealing 14 things you may not have been aware of about the business in the early days. I’ll still never forget the reaction of the Editor-in-Chief. “What, you’re quitting an acclaimed magazine to start an internet business? An internet business?” [...]