With a greater number of people accessing emails on their iPhone, iPad, BlackBerry and other such handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, [...]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always [...]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to [...]

With the final week of festive trading upon us, many retailers are facing a make or break Christmas this year. The Centre for Retail Research predicted high street Christmas sales are on course to be £680 million higher than last year, reaching up to £69.1 billion with online sales up by £2.1 billion, at £13.4 [...]

Network Solutions® is renowned for pioneering the service for creating and acquiring specific “web addresses” (domain name registration) and even received a name check in the film ‘The Social Network’ as the domain registrar for the social media phenomenon that is Facebook!   Having been in the technology space for over 30 years, Network Solutions [...]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful [...]

With a fantastic win at the a4u Awards in May and the runaway success of our networking and comedy event a few weeks ago, the champagne has been flowing here at Azam – and we now have another great reason to celebrate after being chosen to manage the affiliate marketing activities for one of the [...]

My colleagues and I are excited to announce that we’re hosting a fun evening of networking and comedy this summer, where we’ll bring together all the key players within the digital industry, including major affiliate and email marketers, advertisers and representatives from some of the UK’s largest performance networks and agencies. This fun event is [...]