‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. It seems like everyone in the West has a smartphone – be it an iPhone, [...]

  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always [...]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to [...]

A couple of weeks ago I gave a presentation at Conversion Thursday Manchester, an inspiring bi-monthly event that centres around online conversion and web optimisation. I discussed the importance of conversion in affiliate marketing, as it is often something which is overlooked when setting up or managing an affiliate program; yet focusing on improving affiliate conversion [...]

Think Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it deserves. If you don’t already know, Think Visibility is hailed by the [...]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful [...]

We’re thrilled to welcome two new faces to help with our growing client list – paid search superstar Saija Mahon and web and graphic design guru Pedro Rodrigues! Saija joins Azam’s paid search division as Search Manager, having worked for many top media agencies including Walker Media and Profero where she managed successful campaigns for [...]

With plans for our summer networking event in progress, a host of new clients under our belt, and winning Best Finance Publisher at this month’s a4u Awards, Azam Marketing has been a hive of activity of late, and so we’re delighted to welcome a new pair of hands to our fast-expanding SEM team in the [...]