An interesting article in NMA last week outlined how a recent change to the Committee of Advertising Practice codes will now allow charities to show comparative ads on TV and radio for the first time. Charities are now able to tell the public exactly how they spend their donations compared to others.
I initially found the [...]

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As popular BBC Two TV series Dragon’s Den returns to our screens on Wednesday 15th July, some of the UK’s best known online entrepreneurs have announced the launch of a new investment fund to assist digital start up businesses. With the online industry continuing to prove its worth during these difficult times, this news is [...]

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The International Monetary Fund (IMF) recently announced the world is now in the grip of what will become known as the “great recession” by future generations and, at the beginning of March this year, British companies confirmed 104, 810 job losses in the last four months.
Having listened to the news and speaking to friends and [...]

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The 2009 UK Affiliate Census, carried out by Econsultancy in association with AffiliateWindow, was published on the 10th February. More than 1000 affiliates took part in the survey. Azam Marketing’s Senior Partnerships Manager Louise Goldstein shares her thoughts.
Having now had a chance to read through the full report, here are my reflections on some [...]

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Azam Marketing’s Senior Account Manager, Karen Clayton, looks at the public and media reaction to this week’s snowfalls in the UK, the heaviest in the country for 18 years.

With all the recent doom and gloom surrounding the current UK recession, it’s refreshing that something as simple as a few inches of snow has brought the [...]

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By Rosie Beasley

Everyone is looking for money-saving ideas right now, and business owners are no different. While large companies are saving money by laying off employees, the small business must be more creative as its staff is often too valuable to let go.

In times of rising inflation and high prices, cash flow management is more [...]

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While overall marketing budgets will drop in 2009 as the recession begins to bite, a number of recent studies have forecast that digital advertising spend will continue to increase.
The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print and [...]

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It ceased to amaze me a long time ago how easy it was to manipulate the rank and file in society and, with enough marketing guile, be able to influence what they say and do (today is the 70th anniversary of Kristallnacht), but what still astonishes me is how the supposedly smartest and best educated [...]

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