With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always [...]

Dave Bird is the Managing Director of the leading UK cost per action network Monetise which rebranded earlier this year, as well as marketing agency Webtistic. In the second half of our feature, Dave explains what a typical afternoon is like in the Monetise offices, and how he switches off once he gets home. Read [...]

Since being rebranded earlier this year, UK cost per action network Monetise (formerly Profitistic) have achieved impressive growth with a host of new advertisers signing up and attracting a rapidly increasing base of affiliates. We asked Managing Director Dave Bird to give us an insight into a typical day at the Monetise offices in Derby [...]

  The following article was originally published in the UK2.net blog and has been reproduced at Azam.info with permission. Unless you’ve been hiding under a stone for the last few months, you will have seen that Google+ is the new social site that’s got SEOs giddy with anticipation. Google’s new social platform has been with [...]

A couple of weeks ago I gave a presentation at Conversion Thursday Manchester, an inspiring bi-monthly event that centres around online conversion and web optimisation. I discussed the importance of conversion in affiliate marketing, as it is often something which is overlooked when setting up or managing an affiliate program; yet focusing on improving affiliate conversion [...]

Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? [...]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful [...]

With plans for our summer networking event in progress, a host of new clients under our belt, and winning Best Finance Publisher at this month’s a4u Awards, Azam Marketing has been a hive of activity of late, and so we’re delighted to welcome a new pair of hands to our fast-expanding SEM team in the [...]