The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right? Facebook Pages are a great tool for interacting with your fans on a regular basis and for them to discover whether or not your product or service is right for them. But to [...]

  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche when you are on [...]

  There’s something ironic about using more technology to address issues of technology overload (but not unprecedented).  And social media is no exception.  There are many tools to help you eliminate your slavish addiction to multiple social networks…by replacing it with a slavish addiction to a single tool.  OK, all irony aside, they do help by [...]

Many businesses today think it’s a ‘must’ to jump on the social media bandwagon by getting Facebook and Twitter profiles created in the hope of benefiting them. Bloggers and online entrepreneurs have hyped up all things social media a stretch too far

I’ve been reading with interest the news that Path.com, a new social network, has launched this week. Founded by Napster’s Shawn Fanning and ex-Facebook executive David Morin, the site is already drawing lots of attention in the social networking industry and the online media. Currently only available as a free download from the iPhone app [...]

Think Visibility 4 took place this weekend. It’s the second Think Vis. event I have attended and Dom and his team did not disappoint in bringing the best speakers from the online marketing industry together for a fourth time. One of my favourite sessions of the day was ‘Keywords and Mini Sites’ presented by Gary Taylor. I’m not [...]

Last week the Azam gang headed a kilometre or so West of our offices to the Cavendish Conference Centre just by London’s Oxford Circus where we were sponsoring and exhibiting at Social Media Marketing. The theme of this year’s conference was harnessing the viral power of social networks to gain the maximum exposure. I must [...]

The latest statistics published by ComScore this week reveal that the number of videos viewed online in the UK has increased by 37% year on year, with more than a billion videos being streamed each day by users globally. Google-owned YouTube.com celebrated its 5th birthday in February and remains the most popular provider of online [...]