In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]

Think Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it deserves. If you don’t already know, Think Visibility is hailed by the [...]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful [...]

Many businesses today think it’s a ‘must’ to jump on the social media bandwagon by getting Facebook and Twitter profiles created in the hope of benefiting them. Bloggers and online entrepreneurs have hyped up all things social media a stretch too far

Welcome to the second part of our chat with renowned affiliate Joe Connor of Renegade Publishing Ltd, who publishes a wide portfolio of sites including DiscountCodes.tv, BillyBargain.co.uk, and CantBarsed.com. In part one of the interview, Joe told us about how he became involved with affiliate marketing and voucher code sites. Read on to hear his [...]

I’ve been reading with interest the news that Path.com, a new social network, has launched this week. Founded by Napster’s Shawn Fanning and ex-Facebook executive David Morin, the site is already drawing lots of attention in the social networking industry and the online media. Currently only available as a free download from the iPhone app [...]

The latest statistics published by ComScore this week reveal that the number of videos viewed online in the UK has increased by 37% year on year, with more than a billion videos being streamed each day by users globally. Google-owned YouTube.com celebrated its 5th birthday in February and remains the most popular provider of online [...]

The eagerly anticipated Darwin project has finally been unveiled after weeks of teasing by affiliate network Affiliate Window and a wide range of guesses from the affiliate community as to what form it would take.  Darwin, it now emerges, is the name for the new Affiliate Window administration area. The beta release was demonstrated to [...]

As popular BBC Two TV series Dragon’s Den returns to our screens on Wednesday 15th July, some of the UK’s best known online entrepreneurs have announced the launch of a new investment fund to assist digital start up businesses. With the online industry continuing to prove its worth during these difficult times, this news is [...]