A very large percentage of consumers turn to online reviews when it comes time to make a purchase decision. Whether it’s an electronics product or a leisure activity, online reviews influence purchases in every industry imaginable.

Google offers $10,000 in free advertising credit every month to nonprofits all over the globe to help them spread the message about their missions. This allows you to have in-search ads on Google and reach thousands of new donors or volunteers.

‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. It seems like everyone in the West has a smartphone – be it an iPhone, […]

  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers […]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always […]

  Unless you’ve been hiding under a stone for the last few months, you will have seen that Google+ is grabbing more and more attention. Google’s social platform has been with us for a while now and has caused quite a stir already. This is because, as well as having some fairly nifty features, it […]