‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. It seems like everyone in the West has a smartphone – be it an iPhone, […]

Update: We are thrilled to announce we won Highly Commended ‘Best Finance Publisher’ at this year’s Performance Marketing Awards! Thanks for all your support. The finalists have just been announced for this year’s Performance Marketing Awards and Azam is delighted to have bagged another two fantastic nominations: ‘Best Finance Publisher’ and ‘Best Use of Email’. […]

My colleagues and I are excited to announce that we’re hosting a fun evening of networking and comedy this summer, where we’ll bring together all the key players within the digital industry, including major affiliate and email marketers, advertisers and representatives from some of the UK’s largest performance networks and agencies. This fun event is […]

So 2011 is almost upon us… but what a year 2010 has been! Despite concerns that the worldwide recession was going to lead to another sombre year of companies tightening their belts and disappearing off the social scene, we’ve enjoyed one of the busiest years yet at Azam Marketing. Our team has been out in […]

Being a ‘new media’ geek, I was thrilled to read a new report published by the Internet Advertising Bureau which shows online advertising expenditure in the UK has overtaken television. Internet spend grew by 4.6% to £1,752.1m/$2,791m to a record market share of 23.5%, while TV spending collapsed 16.1% to £1,639m/$2,610m. It beggars belief to […]