Since this blog launched in 2007, readers have been able to be notified of new posts by subscribing using a service called ‘FeedBurner’. In 2007 FeedBurner hosted over a million feeds for 584,832 publishers and on the 3rd of June of that year Google bought the booming company for a rumoured $100 million. However, for […]

  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche when you are on […]

Many businesses today think it’s a ‘must’ to jump on the social media bandwagon by getting Facebook and Twitter profiles created in the hope of benefiting them. Bloggers and online entrepreneurs have hyped up all things social media a stretch too far

After months of anxious nail-biting for the shortlisted finalists (Azam included!) the Performance Marketing Awards are over for another year. Last week’s ceremony at the Grosvenor Hotel in London’s Mayfair was a fabulous event with hundreds of publishers, merchants, agencies and network staff turning out in their bow ties and posh frocks to celebrate the […]

After two and a half days of networking and seminars, the 2009 London A4U Expo is over… and what an event it was! This was my first year at the Expo, and I feel privileged to have spent a few intensive but enjoyable days in the company of so many interesting and dynamic people. Chris […]

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