An interesting article in NMA last week outlined how a recent change to the Committee of Advertising Practice codes will now allow charities to show comparative ads on TV and radio for the first time. Charities are now able to tell the public exactly how they spend their donations compared to others. I initially found […]

Today is the last day of June and  according to the UK Meteorological Office, we should be in the middle of a ‘level two heatwave’. But sitting here in Huddersfield, West Yorkshire watching rain trickle down the windows in time-honoured fashion, it seems like a different story.  To be fair, I can’t complain too much […]