Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? […]

In my previous post we discussed how we initiated the process of pre-development conceptualization by conducting thorough research and engaging the team in brainstorming sessions to come up with a design strategy for Froggybank. In case you missed the post here it is. Our Evaluation of the First Design   Here is a quick list of the […]