An interesting article in NMA last week outlined how a recent change to the Committee of Advertising Practice codes will now allow charities to show comparative ads on TV and radio for the first time. Charities are now able to tell the public exactly how they spend their donations compared to others. I initially found […]

The important issue of animal welfare is taking centre stage in the media over the next few weeks with Channel 4’s Food Season, which aims to make the British public take a closer look at the food that goes on their plate. Here at Azam Marketing, we will be paying particularly close attention as we […]