When CPM Rates Tumble… Monetising Content Portals
Posted by Azam Editorial Team as Online Advertising
There have been a spate of articles in the digital media press in the last two weeks exploring the declining revenues for online publishers, particularly those relying upon CPM advertising. Even News Corporation chief executive Rupert Murdoch chipped into the debate on 2 April by urging newspapers to charge for online content (Murdoch’s Wall Street […]
Advertising budgets to continue moving online in 2009 as other channels collapse
Posted by Azam Editorial Team as Affiliate Marketing, Email Marketing, Online Advertising, Search Marketing
While overall marketing budgets will drop in 2009 as the recession begins to bite, a number of recent studies have forecast that digital advertising spend will continue to increase. The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print […]