With an ever-increasing number of people accessing emails on their mobile handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no accepted industry guidelines when it […]

In the first of a serious of articles on improving results from email marketing, Azam Marketing’s Director of eCRM Operations, who has been in the email marketing industry for a decade, offers advice on improving open rates. One of the core measures to identify the success of an email marketing campaign is the open rate. […]