When I first started my career in email marketing the unsubscribe process was very simple. The subscriber simply had to reply to the sender with the word “unsubscribe” in the subject line and that was it – job done! Nowadays however, many companies choose to complicate the opt-out process, leading to frustration and customer dissatisfaction. […]

We are delighted to introduce Nemesh Perera who has recently joined the expanding team at Azam Marketing as a junior assistant. Nemesh will be working in our fast-growing email marketing division and will be working under our deployment experts to create and broadcast eCRM campaigns for our clients as well as optimising our B2B and […]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, […]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to […]

So 2011 is almost upon us… but what a year 2010 has been! Despite concerns that the worldwide recession was going to lead to another sombre year of companies tightening their belts and disappearing off the social scene, we’ve enjoyed one of the busiest years yet at Azam Marketing. Our team has been out in […]

I’ve had quite a few people asking to see my Powerpoint presentation about email marketing at this year’s PerformanceIN Live (formerly a4u Expo) performance marketing conference which took place a few days ago in London, so am placing it on this blog. In the presentation I share the secrets of profitably growing, managing, and mailing […]