With Facebook becoming more and more ruthless clamping down on the exposure it allows businesses to enjoy on the platform without buying pricey paid advertising, it is more vital than ever you are the top of the game in using the opportunities the world’s most dominant social media platform provides to reach your target audiences. […]

The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right? Facebook Pages are a great tool for interacting with your fans on a regular basis and for them to discover whether or not your product or service is right for them. But to […]

  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche when you are on […]

  There’s something ironic about using more technology to address issues of technology overload (but not unprecedented).  And social media is no exception.  There are many tools to help you eliminate your slavish addiction to multiple social networks…by replacing it with a slavish addiction to a single tool.  OK, all irony aside, they do help by […]

Think Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it deserves. If you don’t already know, Think Visibility is hailed by the […]

Many businesses today think it’s a ‘must’ to jump on the social media bandwagon by getting Facebook and Twitter profiles created in the hope of benefiting them. Bloggers and online entrepreneurs have hyped up all things social media a stretch too far