You may have noticed Azam Marketing has been quieter than usual in recent months. It’s because we’ve been keeping our heads down during the long British winter, beavering away servicing clients, setting up systems to make things easier going forward, and bolstering our team. Now that we’ve consolidated our operations, we are going on a […]

An interesting article in NMA last week outlined how a recent change to the Committee of Advertising Practice codes will now allow charities to show comparative ads on TV and radio for the first time. Charities are now able to tell the public exactly how they spend their donations compared to others. I initially found […]

Earlier this month some research carried out for Affiliate Future by The ID Factor, surveying 105 affiliate advertisers was published in NMA. The data revealed that budgets for affiliate marketing will be increasing or staying the same throughout the recession.