Dave Bird is the Managing Director of the leading UK cost per action network Monetise which rebranded earlier this year, as well as marketing agency Webtistic. In the second half of our feature, Dave explains what a typical afternoon is like in the Monetise offices, and how he switches off once he gets home. Read […]

Being a ‘new media’ geek, I was thrilled to read a new report published by the Internet Advertising Bureau which shows online advertising expenditure in the UK has overtaken television. Internet spend grew by 4.6% to £1,752.1m/$2,791m to a record market share of 23.5%, while TV spending collapsed 16.1% to £1,639m/$2,610m. It beggars belief to […]

While overall marketing budgets will drop in 2009 as the recession begins to bite, a number of recent studies have forecast that digital advertising spend will continue to increase. The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print […]