One of the world’s first digital marketing agencies, Azam Marketing, celebrates its landmark birthday.

As part of the commemorations marking our twentieth anniversary this month, I serve for your delectation twenty of the most curious, odd and downright insane episodes I’ve experienced compèring The Azam Marketing Show over the last two decades. This blog post features the first ten incidences, covering the decade from 1997 to 2007. This was […]

With an ever-increasing number of people accessing emails on their mobile handsets, it’s vital all businesses are switched on when it comes to making their email communications accessible on mobile and tablet devices. The following post looks at ways in which marketers can optimise their emails. As there are no accepted industry guidelines when it […]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the […]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, […]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always […]