Azam Marketing’s Senior Account Manager, Karen Clayton, looks at the public and media reaction to this week’s snowfalls in the UK, the heaviest in the country for 18 years. With all the recent doom and gloom surrounding the current UK recession, it’s refreshing that something as simple as a few inches of snow has brought […]

Everyone is looking for money-saving ideas right now, and business owners are no different. While large companies are saving money by laying off employees, the small business must be more creative as its staff is often too valuable to let go. In times of rising inflation and high prices, cash flow management is more important […]

While overall marketing budgets will drop in 2009 as the recession begins to bite, a number of recent studies have forecast that digital advertising spend will continue to increase. The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print […]

< p style=”text-align: justify”>It ceased to amaze me a long time ago how easy it was to manipulate the rank and file in society and, with enough marketing guile, be able to influence what they say and do (today is the 70th anniversary of Kristallnacht), but what still astonishes me is how the supposedly smartest […]