Advertiser survey reveals a positive attitude to affiliate marketing
Posted by Azam Editorial Team as Affiliate Marketing
Earlier this month some research carried out for Affiliate Future by The ID Factor, surveying 105 affiliate advertisers was published in NMA. The data revealed that budgets for affiliate marketing will be increasing or staying the same throughout the recession.
Advertising budgets to continue moving online in 2009 as other channels collapse
Posted by Azam Editorial Team as Affiliate Marketing, Email Marketing, Online Advertising, Search Marketing
While overall marketing budgets will drop in 2009 as the recession begins to bite, a number of recent studies have forecast that digital advertising spend will continue to increase. The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print […]