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In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the […]



Think Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it deserves. If you don’t already know, Think Visibility is hailed by the […]



In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful […]



Many businesses today think it’s a ‘must’ to jump on the social media bandwagon by getting Facebook and Twitter profiles created in the hope of benefiting them. Bloggers and online entrepreneurs have hyped up all things social media a stretch too far



Welcome to the second part of our chat with renowned affiliate Joe Connor of Renegade Publishing Ltd, who publishes a wide portfolio of sites including DiscountCodes.tv, BillyBargain.co.uk, and CantBarsed.com. In part one of the interview, Joe told us about how he became involved with affiliate marketing and voucher code sites. Read on to hear his […]



I’ve been reading with interest the news that Path.com, a new social network, has launched this week. Founded by Napster’s Shawn Fanning and ex-Facebook executive David Morin, the site is already drawing lots of attention in the social networking industry and the online media. Currently only available as a free download from the iPhone app […]



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