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I’ve had quite a few people asking to see my Powerpoint presentation about email marketing at this year’s PerformanceIN Live (formerly a4u Expo) performance marketing conference which took place a few days ago in London, so am placing it on this blog. In the presentation I share the secrets of profitably growing, managing, and mailing […]



The pet hate of many online marketers is the ever increasing level of spam emails which reach out to unlucky recipients with a bewildering array of bizarre product offers and services. According to Microsoft, more than 97% of all emails sent over the internet are now classed as unwanted or ‘junk’. The first recognised email marketing message […]