Being a ‘new media’ geek, I was thrilled to read a new report published by the Internet Advertising Bureau which shows online advertising expenditure in the UK has overtaken television. Internet spend grew by 4.6% to £1,752.1m/$2,791m to a record market share of 23.5%, while TV spending collapsed 16.1% to £1,639m/$2,610m. It beggars belief to […]

The important issue of animal welfare is taking centre stage in the media over the next few weeks with Channel 4’s Food Season, which aims to make the British public take a closer look at the food that goes on their plate. Here at Azam Marketing, we will be paying particularly close attention as we […]